8. Scaling Your Pet Business: with Melissa Devereaux from Laila & Me + Rawvolution Pet Food

Pet Biz Project

When starting out growing your pet biz, it’s easy to fall into the trap of thinking that the #1 goal you should have as an entrepreneur is to “scale scale scale”. However, sometimes scaling too quickly or without the infrastructure in place first can lead to some major headaches down the line. Thankfully, in this extra fun episode of the Pet Biz Project we are joined by Melissa, founder of the hugely popular Laila & Me, and hear a little about her own story (and challenges) when growing her pet biz.

With over 15+ years experience in the world of business and marketing, Melissa is a real expert when it comes to building your business, but also in dealing with the constant demands on your time that crop up along the way. Including how and when it’s best to outsource elements of your business you’re…well…not such a pro at.

To summarise, the key topics we cover in this episode are:

• The challenges that can arise when scaling a business & how to overcome them
• Utilising your skills to fill a gap in the pet market
• The importance of building trust with your customers & how remaining authentic and transparent is crucial in building customer loyalty
• How to transition to outsourcing more aspects of your pet business

Plus much more!

You can find Laila & Me here: https://www.lailaandme.com.au/

And Melissa’s crowdfunding campaign here: https://www.birchal.com/company/lailaandme?_kx=sBLR-LcA48dNjmnO_sf2eZUNSoRpFcgLJxyW17QWP_o%3D.VwMd3a

Plus Rawvolution here: https://www.rawvolutionpetfood.com.au/apps/easy-coming-soon

The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents.

If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz.
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