Ep 96, 5 Characteristics Of Best Selling Toys & Games

Playing At Business - toy & game business podcast with Steve Reece

There are some recurring characteristics of best selling Toys & Games. In this episode we run through the 5 most important features. This is not so much creative inspiration as it is a ticklist for new Toy & Games products in development.

Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are:

• Export Sales Consultancy - let us help you sell more of your products overseas.
• Growth Consultancy for start ups with funding
• 'Traditional' distribution Consultancy for companies who launched with success on Amazon and want a fast track acceleration into other 'traditional' Toy & Games distribution channels around the world.
• Strategic Sourcing Consultancy - we advise companies on how to diversify their sourcing from being over reliant on China to other geographies including India, Vietnam, Indonesia, Mexico & Europe.
• Recruitment - many of our clients who we have helped with expanding their distribution come back to us to help them find key staff members to allow them to go direct to retail in key markets.
• Consultancy phone calls - this is the entry level service we offer, comparatively low cost, but normally rated 5/5 in terms of value & impact from our clients.

To find out more about our Consultancy services & how we can help your business, just click here: www.ToyIndustryJournal.com/toy-business-consultancy