How to Manage a Big Positioning Change

Positioning with April Dunford

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9M ago 28:06

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I get asked a lot by people about today’s topic on how to manage a positioning change within an organization. It applies to big and small companies and even those going through acquisitions.

In today’s episode, I cover:

The times when your positioning might change
How to figure out the frequency of assessing your positioning
The complexities of changing your positioning after an acquisition
How to test your new sales pitch after you change your positioning
And more

I also want to mention my new book, Sales Pitch, is out!

If you’d like to learn more or order a copy, you can go to https://www.aprildunford.com/books

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If You Want To Skip Ahead:

(00:00) I launched my book and today’s topic

(01:25) What happens when your positioning changes and specific examples

(07:40) The unplanned reasons for why your positioning might change and how to check it

(12:02) If you need to change your positioning, what you should do

(15:10) How to be careful testing your new sales pitch

(17:19) Why acquisitions require more work

(24:51) The funniest thing I learned from going through 6 acquisitions

(26:45) A few updates from me

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Where To Find April Dunford:

Podcast Website: https://www.positioning.show/

Personal Website: https://www.aprildunford.com/

LinkedIn: https://www.linkedin.com/in/aprildunford/

Instagram: https://www.instagram.com/aprildunford/

Twitter: https://twitter.com/aprildunford

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Production and marketing by https://penname.co/

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