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#30. Breaking Barriers: Leadership in a Male-Dominated Industry
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Episode #30: In this episode of the Positive Traction Podcast, Coach Henry Castro interviews Yaritza Perez, the owner of Impact Building. Yaritza shares her journey from wanting to be a nurse to becoming a successful entrepreneur in the construction industry. She discusses the challenges of working with family, particularly her father, and how she navigated those dynamics to grow her business. Yaritza also talks about balancing her busy family life with her entrepreneurial endeavors, emphasizing the importance of mindfulness and efficiency. She outlines her future goals for Impact Building, aiming to provide not just construction services but also business resources for the Hispanic community. In this conversation, Yaritza Perez discusses the transformative impact of community engagement in the construction industry, particularly among Hispanic subcontractors. She shares her personal journey of overcoming age-related challenges in a male-dominated field and emphasizes the importance of networking and maintaining consistent business activity. Yaritza also highlights the influence of family on her business motivations and the strategies she employs for efficient management. The discussion culminates in the significance of branding and the necessity of asking for help in business.
Timestamps:
00:00 Introduction to Yaritza Perez
01:01 Journey into Construction and Entrepreneurship
07:54 Navigating Family Dynamics in Business
11:59 Balancing Family Life and Business
17:27 Mindfulness and Efficiency in Business
19:37 Future Goals for Impact Building
22:32 Creating Impact Through Community Engagement
25:18 Overcoming Age Barriers in Construction
27:35 Challenges in General Contracting
30:28 The Influence of Family on Business
35:44 Strategies for Efficient Business Management
40:14 The Importance of Branding and Networking
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