Emotional Connections in Brand Building with Erin Andrea Craske

PR After Hours with Alex Greenwood

Erin Andrea Craske, a classically trained brand strategist and author of the book 'From Purpose To Profit: How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability,' joins Alex Greenwood in the Virtual Lounge.

BUY THE BOOK HERE.

They discuss emotional brand building, customer empathy, and strategic planning. Erin shares her insights on the importance of emotional connections in building strong brand equity and the role of customer empathy in successful brand strategies. She emphasizes the need for businesses to have a strategy and understand their customers' needs and motivations. Erin's book is aimed at small to medium-sized enterprises and provides practical guidance on brand strategy.

Chapters

00:00 Introduction and Meeting Erin Andrea Craske

05:03 Writing the Book and Filling a Gap in the Market

08:03 The Importance of Emotional Connections in Brand Building

10:07 The Role of Customer Empathy in Successful Brand Strategies

13:43 Examples of Brands that Foster Emotional Connections

26:52 Closing Remarks and Fun Moments

Visit Erin's website here.

This episode brought to you by MAGIC MIND!

Join Alex in the Magic Mind 7-day challenge!

For a limited time, you can get up to 48% off your first subscription or 20% off one-time purchases with my code ALEXGPR20 at checkout. Head over to https://magicmind.com/alexgpr to claim this offer.

• PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Check it out!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• We are also ranked #18 in the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ list, featuring the "70 Best PR Podcasts worth listening to in 2024."
• Check out and LIKE our ⁠⁠⁠⁠⁠⁠⁠⁠NEW Facebook page⁠⁠⁠⁠⁠⁠⁠⁠!
• Drop a buck in the tip jar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠to gain access to ad-free, subscriber-only content for less than the price of a cup of coffee PER MONTH! $1.99 for no advertisements and occasional subscriber-only content!
• Send Alex a Voice Message!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and give us your first name, city, and question or comment.
• Contact Alex ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠via email here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.
• Read and subscribe FREE to Alex's Newsletter, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠All the Fits That's News⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get Alex's book, THE PODCAST OPTION-⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠-NOW IN PAPERBACK, AUDIOBOOK, and eBOOK!

Announcer: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary McKenna⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. PR After Hours Theme: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://filmmusic.io⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ "Bossa Antigua" by Kevin MacLeod This PR After Hours Podcast episode was recorded and mixed at Green Shebeen Studios in beautiful Kansas City, Missouri. Copyright 2024, all rights reserved. No reproduction, excerpting, or other use without written permission. As an Amazon Associate, we earn a small commission on some of our Amazon links.