Balancing Authenticity and Commercial Objectives in B2B Events with Corey Bruins of e.Republic

Production Value Matters: The Business Event Podcast

In this episode of Production Value Matters, host Matthew Byrne is joined by Corey Bruins, the Director of California Events & Programs for Government Technology at e.Republic.

Join them as they discuss:

• The importance of authenticity in B2B events
• How authenticity can create meaningful experiences for attendees
• Balancing commercial objectives with human connection
• Infusing hybrid events with a genuine sense of community
• The importance of perception and how attendees' feelings about the event can shape their experience
• And more!

Corey Bruins is the Director of California Events & Programs for Government Technology at e.Republic, the nation’s leading publishing, research, event, and new media company focused on state and local government and education. He has over a decade of experience in event planning and operations, and is also an Events Producer for Clear Consulting. In 2020, Corey founded Bol, a high-quality grain-bowl business.

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Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events