Using Customer Data to Grow Your Business

Publish & Prosper

In this episode, Matt & Lauren discuss the most valuable tool in any creator’s arsenal: customer data. Whether you’re tracking book sales and behavioral data, collecting customer information through direct sales, or reviewing your key social media and email marketing metrics, understanding your customer data is essential for long-term brand success.
Dive Deeper

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• Mastering Email Marketing for Authors: A Comprehensive Guide

💡 Watch This Video on Leveraging Customer Data For Your Ecommerce Business

Sound Bites From This Episode

🎙️ [10:31] “Gathering customer data and using the customer data that you have access to regardless of whether you're selling direct, selling third party or whatever, however you're gathering this customer data, whatever you have available to you, it is unilaterally useful for any type of author or content creator.”

🎙️ [20:34] “Having your own data to compare against what is being put out there in the world about your industry or your genre is extremely helpful because without it, you're just gonna take some of those people at their word. You're just gonna look at their data, which represents maybe a large group as a whole, but doesn't represent you as an individual creator or author. And you may just take that as gospel because you don't have your own data to compare it to.”

🎙️ [41:43] “Never bring an opinion to a data fight.”

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