The book that was 35 years in the making with Park Howell

Publishing Rebel

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2y ago 28:54

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In this week’s episode, I’m talking to Park Howell of Business of Stories. He's been on the show before but this time we dive into his writing and marketing strategies.

In this episode:

Researching your way to uncomment answers to common problems
Hollywood-powered storytelling
Testing your message and expert model on real audiences
Hybrid publishing vs. self-publishing
Leveraging your podcast connections in your book launch
Integrating the book into your business
The 1$ business card that drives sales every week
The Jerry Seinfeld method
ABT: The 3 forces of story
Turning your book and expert model into a series

About Park Howell

Park is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform and has helped international brands, including Coca-Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is a professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.

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