Why the accurate representation of women fuels business growth with Christine Guilfoyle, President @ SeeHer

Question Everything

Christine Guilfoyle reveals the power of the SHEconomy and how brands can be a force for growth, good, and girls.

President of SeeHer Christine Guilfoyle believes if you see her, you can be her. But how do you convince CMOs that the accurate representation of women in marketing and media isn’t just a moral decision, but a savvy business decision? By creating SeeHer’s Gender Equality Measure (GEM) tool: the first data-driven methodology for identifying gender bias in media to deliver insights that grow businesses and help push the industry forward.

Must-hear moments from this episode include how CMOs can tap into the SHEconomy, how brands can be a force for growth and good, and why your brand’s next big move should be supporting women in sports.

What you will learn in this episode:

• The SHEconomy and how marketers are tapping into it

• Why Marc Pritchard says “Brands must be a force for growth and a force for good.”

• The power of GEM, how SeeHer measures it, and what CMOs can learn

• Behind-the-scenes of the SeeHer Award at the Critics Choice Awards

• The Taylor Swift effect on the NFL

• How women sports has grown in popularity

• The brands doing the best job representing women accurately

Resources:

• Read our top 5 takeaways from this episode here

• Learn more about SeeHer

• Connect with Christine on LinkedIn

• See Curiosity’s work for SeeHer on Instagram

• P&G “Train like an olympian smell like you didn’t”

• Dove “Real women redefine beauty”