David Kung on Managing Priorities, Projects & Tactics with Limited Resources

Radically Transparent

David Kung, VP of Marketing at Bluescape Software, exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy.

“One step forward and two steps back is a great strategy when you’re walking the plank”, says David as he explains some of the slogans he uses to motivate his team and keep the needle moving forward.

He also dives into how he is balancing the minimum effective dose to find the things that require the least amount of effort, with the greatest impact. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. He talks about the importance of measuring initiatives and gaining insights in order to craft the next creative endeavor.

With a unique background in technology and storytelling, David even discloses what he has learned from past experiences working at Disney, what he has learned about how people process vision, and how the power of visual content can help take your content strategy to new heights.

Hot topics of this episode include:

- Using visuals to maximize inspiration, collaboration, and insights

- Finding the minimum effective dose to define the initiatives that require the least amount of effort but will drive the maximum impact

- A marketing leader’s best-kept secrets on motivating a team when resources are limited