Jamie Shanks on what sets Social Selling apart from Social Media Marketing

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Jamie Shanks, CEO of Pipeline Signals and the renowned author of two books: Social Selling Mastery, an essential resource for sales and marketing professionals looking for a better way to connect with today's customers; and SPEAR Selling, the ultimate account-based sales guide for the modern digital seller joins host Jennifer Gutman to debate what sets social selling apart from social media marketing.

In this episode, Jamie reveals that the key to creating the perfect social selling storm happens when a balance is struck between decision makers conducting due diligence online and the sales professional being seen as a helpful resource that can guide the buyer towards their ideal solution. He also dives into how easy it is for sales professionals to get trapped in “random acts of social” instead of using social as a means of engagement to drive revenue-- and how to overcome it.

Hot Topics of this Episode Include:

- The key differences between social selling and social media marketing

- Selling as a means of engagement and how not to get stuck in “random acts of social”

- Bridging the gap between sales and marketing with essential guidance on selling to the modern-day buyer