Kim Kardashian posted about her "Sauna-Blanket" Brand

Radically Yours by Radhika

𝐖𝐡𝐞𝐧 𝐈 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐨 𝐪𝐮𝐢𝐭 𝐦𝐲 𝐣𝐨𝐛 𝐭𝐨 𝐬𝐭𝐚𝐫𝐭 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐦𝐲 𝐨𝐰𝐧, 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐭𝐨𝐥𝐝 𝐦𝐞 𝐈 𝐬𝐡𝐨𝐮𝐥𝐝𝐧’𝐭 𝐛𝐞 𝐝𝐨𝐢𝐧𝐠 𝐢𝐭 𝐚𝐧𝐝 𝐥𝐞𝐚𝐯𝐢𝐧𝐠 𝐚 𝐬𝐞𝐜𝐮𝐫𝐞𝐝 𝐣𝐨𝐛. 𝐓𝐨𝐝𝐚𝐲 𝐰𝐞 𝐬𝐞𝐥𝐥 𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚, 𝐔𝐒𝐀, 𝐂𝐚𝐧𝐚𝐝𝐚 𝐚𝐧𝐝 𝐔𝐊, 𝐰𝐡𝐢𝐥𝐞 𝐛𝐞𝐢𝐧𝐠 𝐚 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐥𝐲 𝐛𝐨𝐨𝐭𝐬𝐭𝐫𝐚𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬”.

Meet Lauren Dovey, founder of Heat Healer, a company that creates luxurious next-generation sauna and wellness products. Her products are recognized for the quality and loved by celebrities like Kim Kardashian.

In the conversation, Lauren shared her journey of creating a wellness brand that crafts high-quality products and fosters meaningful experiences.

“I did my degree in economics and worked as an accountant for 3 years and worked for a startup for 7 years leading marketing and sales role”, Lauren shared her journey before she stepped into entrepreneurship.

While having a secured job, she had a passion for creativity which later paved the path for her business venture. A steady paycheck couldn't quench her thirst for design. Fueled by creativity, she dared to build her dream.

After giving birth to twins, she got time to think and recalibrate her career path, and she chose to venture into the self-care and wellness industry.

While managing her children and trying to balance responsibilities with health, she came across the concept of a sauna blanket, she ordered it online but was not impressed with the quality and material of the product.

Partnering with an engineering firm, she spent two years meticulously crafting a top-notch product. From choosing the right material to working with the engineering team to create the perfect product.

She launched her first product – A sauna blanket, quite an unpopular and less known product, but was sold out within 2 weeks.

She shared her journey on the treacherous path of entrepreneurship, where at times she found herself battling with self-doubt, but her undeterred passion and commitment to creating her own business helped her find a path amidst all the hurdles.

“Initial marketing and publicity of our products was driven by word of mouth, and marketing via Facebook and Instagram. Our product were also endorsed by influencers who were impressed by the product”.

In the conversation, she also shared the challenges she faced in her entrepreneurial journey, her experience of dealing with competitors, scaling the business and managing a team.

Watch the full video- https://youtu.be/dNjI2TDq5AY