Radio ITVT: Making Cross-Platform Measurement Make Sense at TVOT NYC 2017

Radio ITVT

ITVT is pleased to present an audio recording of the TVOT NYC 2017 session, "Making Cross-Platform Measurement Make Sense." The session was described in the show brochure as follows: "No area of measurement is of greater importance today than cross-platform. The desire for a consistent metric that can be applied from TV to digital is uniform across the industry, but the approaches and methodologies being advocated to accomplish this are far from universally agreed to. In this special panel, the leader of the organization that is setting standards for cross-platform measurement, and the leaders of the organizations that are helping to ensure their adoption, as well as the leading providers of content and ad identifiers that will enable effective measurement, will come together to discuss where we stand and what lies ahead. Join representatives from the MRC, the 4A's, the ANA and IAB, working collectively as 3MS (Making Measurement Make Sense), along with the heads of Ad-ID and EIDR, to learn what standards exist today for cross-platform measurement, what standards are yet to come and why such standards hold the best hope for coming to agreement on a consistent metric." Panelists included: Harold Geller, Executive Director, Ad-IDGeorge Ivie, CEO/Executive Director, MRC (Moderator)Louis Jones, EVP of Media and Data, 4A'sWill Kreth, Executive Director, EIDRChris Kuist, SVP of Research and Impact, IABBill Tucker, EVP, ANA (Note: the next TV of Tomorrow Event, TVOT SF 2018, will take place June 13th-14th in San Francisco. Tickets are currently available at the Early-Bird rate of $875. Purchase your tickets here: http://tvotshow.com/register-tvot.)