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レアジョブ英会話 Daily News Article Podcast
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レアジョブオリジナルの英会話ニュース教材です。世界の時事ネタを中心に、ビジネスから科学やスポーツまで、幅広いトピックのニュースを毎日更新しています。本教材を通して、ビジネスで使える実用的な英会話表現や英単語を身に付けることができます。
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Treść dostarczona przez レアジョブ英会話. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez レアジョブ英会話 lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
レアジョブオリジナルの英会話ニュース教材です。世界の時事ネタを中心に、ビジネスから科学やスポーツまで、幅広いトピックのニュースを毎日更新しています。本教材を通して、ビジネスで使える実用的な英会話表現や英単語を身に付けることができます。
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レアジョブ英会話 Daily News Article Podcast
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1 Coke jumps on a nostalgic trend with new Coca-Cola Orange Cream flavor 2:10
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A year after the launch of the short-lived Coca-Cola Spiced, Coke added another new flavor to its lineup. Coca-Cola Orange Cream went on sale on February 10 in the U.S. and Canada. It is sold in regular and zero-sugar varieties. Atlanta-based Coca-Cola Co. said that it developed the soda, which mixes cola with orange and vanilla flavors, in response to growing consumer demand for the comforting, nostalgic flavor. Orange cream—first introduced with the Creamsicle ice cream bar in 1937—has enjoyed a recent renaissance. Olipop, a prebiotic soda, introduced an orange cream flavor in 2021. Carvel reintroduced its Orange Dreamy Creamy ice cream last year for the first time since 1972. Wendy's also debuted an Orange Dreamsicle Frosty last spring. Coca-Cola has been experimenting with new flavors to help keep customers engaged with its signature product. In 2022, it launched Coca-Cola Creations, a series of limited-edition Coke flavors in colorful cans and bottles. Coke added hints of coconut, strawberry, and even Oreos to the drinks. The company introduced raspberry-flavored Coca-Cola Spiced last February 2024, saying the offering would be a permanent addition to its lineup. But the company abruptly pulled Coca-Cola Spiced off the market in September, saying it would be replaced with a new flavor this year. Coke said Coca-Cola Orange Cream won’t be a permanent flavor but would remain on sale at least through the first quarter of 2026. In an interview last year, Coca-Cola’s North American marketing chief, Shakir Moin, said it used to take the company at least a year to develop a new product. But it’s trying to move more quickly. “Consumers are moving faster. The market is moving forward faster. We’ve got to be faster than the speed of the market,” he said. This article was provided by The Associated Press.…
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1 Starbucks’s policy change flushes out a debate over public restroom access 2:21
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Starbucks's decision to restrict its restrooms to paying customers has flushed out a wider problem: a patchwork of restroom policies that has left Americans confused and divided over who gets to use the loo and when. Rules about restroom access in restaurants vary by state, city and county. New York requires restroom access for customers at food establishments with 20 or more seats. California requires larger restaurants to provide restrooms for customers and guests, but only if they were built after 1984. In Chicago, restaurants don't need to have restrooms for customers unless they serve liquor. "It's so mishmash," said Steven Soifer, the co-founder and treasurer of the American Restroom Association, which advocates for clean, safe and well-designed public toilets. "If (a retailer) is serving food and drink, it's a health hazard if there isn't a public bathroom." Starbucks opened the can, so to speak, when it said it was reversing a seven-year-old policy that invited anyone to hang out in its stores or use the restroom, regardless of whether they bought anything. Starbucks's new code of conduct, which will be posted in all company-owned North American stores, also bans discrimination or harassment, consumption of outside alcohol, smoking, vaping, drug use and asking strangers for money. Reaction to the coffee chain's rule change for potty privileges was heated and divided. Many said Starbucks had the right to restrict restroom access to paying customers. "I do think it's up to Starbucks to set the atmosphere in their stores," Paul Skinner, 76, a retired firefighter in Daytona Beach, Florida, told The Associated Press. "If they've decided that their paying customers are going to be better served by limiting restroom access, it doesn't make me mad. I'm not going to stop going there." But Skinner said he also doesn't mind when homeless people occasionally visit his local Starbucks, and he sometimes offers to buy them breakfast. "I think about all the people who don't have housing who would love to wander into a Starbucks and get warm," he said. "Now there's one more place they aren't welcome." This article was provided by The Associated Press.…
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1 Upcycling dumped clothes in Kenya may help save the planet 2:13
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Homegrown businesses in Africa are developing a new industry to tackle the environmental damage created by fast fashion. Upcycling, where poor-quality, discarded clothes are made into desirable products, is becoming more widespread in countries like Kenya, supported by the social enterprise group Africa Collect Textiles. Here workers are earning an income and forging a sustainable industry. African countries like Kenya often bear the brunt of fast fashion waste. The group Clean Up Kenya says the country imports around 200,000 tons of used textiles each year. Africa Collect Textiles (ACT), which operates in Nigeria as well as Kenya, says the problem is that many developing countries lack the infrastructure to dispose of textile waste in an environmentally friendly way. ACT focuses on processing textile waste. It's set up collection bins in high-traffic areas like malls and universities where people can easily dispose of old clothes. These are collected, and in the workshop, they're sorted according to their quality and wearability. ACT's Natalie Naina says, "Since our goal is to extend fabric life, we have created a reseller program outside Nairobi where these clothes can still go ahead in circularity by vendors who would want cheaper options of bales (referring to bundles of clothes) rather than the more expensive ones in Gikomba (one of Kenya's largest clothes markets). Then for our non-wearables, we have repurposed them through upcycling. Upcycling involves getting a cloth that is worn out and then transforming it into a better product where it can survive for longer." Naina says even donated clothes often end up in landfills and that's what the organization is trying to avoid. On its website, Africa Collect Textiles claims that since it was set up in 2020 it has collected nearly 200,000 kilograms of clothes, saved 1,200 tons of carbon and created 200 jobs for local people. This article was provided by The Associated Press.…
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1 Wealth of billionaires like Trump, Musk soared in 2024, report says during meeting in Davos 2:28
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Billionaires’ wealth grew three times faster in 2024 than the year before, while the number of the world’s poor has barely changed over the last quarter-century, a top anti-poverty group reported in January. Oxfam International, in its latest assessment of global inequality timed for an annual gathering of elites in Switzerland, also predicts at least five trillionaires will crop up over the next decade—a year after forecasting that one would appear over that span. The sharp-edged report came as the World Economic Forum in January hosted some 3,000 people including business executives, government and civic group leaders, academics, and others at its annual meeting in Davos. “It’s not about one specific individual. It’s the economic system that we have created where the billionaires are now pretty much being able to shape economic policies, social policies, which eventually gives them more and more profit,” said Amitabh Behar, executive director of Oxfam International. Oxfam said billionaire wealth grew by $2 trillion last year, or roughly $5.7 billion a day, three times faster than in 2023. The number of billionaires rose by 204 to 2,769, and the 10 richest men saw their wealth rise nearly $100 million a day on average, it said. Citing World Bank data, the group pointed to lingering poverty, saying the number of people living on less than $6.85 per day has “barely changed” since 1990. Oxfam used Forbes’ Real-Time Billionaire List as of end-November for data on the ultra-rich. Despite the growing gap between the über-rich and the poor, the annual Davos confab that formally began on January 20 appeared set to focus this year as much as ever on making money and doing deals, with strongman leaders on the rise in some Western countries and progressive causes like diversity and climate change waning in the business world. The continued rise of artificial intelligence as a tool for businesses to reap greater efficiencies was a central theme in Davos again this year, despite worries in many sectors that it could upend many white-collar jobs and displace workers in an array of industries. This article was provided by The Associated Press.…
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1 California officials warn against price gouging as rents soar in fire-stricken Los Angeles 2:11
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Southern California's expensive housing market is going to get a lot more competitive after deadly firestorms torched more than 12,000 homes and other structures in the Los Angeles area, leaving tens of thousands of people without a place to stay. Already, there are reports of rent gouging, prompting elected leaders to issue stern warnings against the practice and plead with the public to report unethical property owners who hike up rents above the allotted 10% cap. California Attorney General Rob Bonta said in a statement that it is illegal for landlords to accept rent that exceeds the cap, even if someone is offering to pay a higher amount. "You cannot jack up prices and take advantage of disaster victims, plain and simple," he said at a news conference. A modern three-bedroom condo in a downtown LA high-rise, for example, that was offered at $5,500 a month in October popped back up on Zillow with a new asking rent of $8,500. The entire state has struggled with the twin crises of housing and homelessness, only recently starting to make inroads to build more affordable homes. California law prohibits price gouging after an emergency has been declared, meaning that individuals and businesses cannot increase the price of goods and services such as gas or rentals by more than 10% from before the emergency was declared. Price gouging is a misdemeanor punishable by up to a year in jail and a $10,000 fine for each violation. Protections related to housing are generally in effect for 30 days. But Gov. Gavin Newsom extended prohibitions on motel, hotel and rental housing to March 8. Tenants’ rights and landlord association groups have called for strict enforcement against rent gougers amid media reports of obscenely high prices. People on social media are crowd-sourcing examples of egregious increases, and even inputting their findings into a shared Google document. This article was provided by The Associated Press.…
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1 US lawsuit accuses PepsiCo of price discrimination that favored Walmart over smaller stores 2:28
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The Federal Trade Commission (FTC) sued PepsiCo in January, alleging that it has engaged in illegal price discrimination by giving unfair price advantages to one large retailer at the expense of other vendors and consumers. The benefiting customer wasn't named in an FTC statement about the lawsuit. But a source familiar with the case, who asked not to be named because they were not authorized to discuss it, said the retailer was Walmart. The FTC said PepsiCo’s practices included making promotional payments to Walmart but not to large grocery chains or independent convenience stores. The FTC said that lets Walmart lower its prices, but forces Americans to pay inflated prices for PepsiCo products unless they shop at Walmart. “When firms like Pepsi give massive retailers a leg up, it tilts the playing field against small firms and ultimately inflates prices for American consumers,” FTC Chair Lina Khan said in the statement. “The FTC’s action will help ensure all grocers and other businesses—no matter the size—can get a fair shake and compete on the merits of their skill, efficiency, and talent.” Walmart said it had “nothing to add at this time.” PepsiCo said its practices “are in line with industry norms.” “We do not favor certain customers by offering discounts or promotional support to some customers and not others,” the company said. The FTC sued PepsiCo under the rarely enforced 1936 Robinson-Patman Act. The FTC said the act prohibits companies from using promotional incentive payments to favor large customers over smaller ones. PepsiCo, based in Purchase, New York, is one of the world’s largest food companies. It makes Pepsi, Mountain Dew, and Gatorade as well as snack foods like Lay’s potato chips, Doritos and Fritos. It also makes Quaker Oats, breakfast cereals, and granola bars. PepsiCo’s prices have been the subject of some scrutiny since the pandemic. In 2022, for example, the company acknowledged shrinking its Gatorade bottles from 32 ounces to 28 ounces, but it didn’t respond when asked why it charged more for the 28-ounce bottles. This article was provided by The Associated Press.…
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1 Doctors worry that iodine deficiency—a dietary problem from the past—is coming back 2:23
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A century ago, iodine deficiency affected kids across large swaths of the United States. It essentially disappeared after some food makers started adding it to table salt, bread and some other foods, in one of the great public health success stories of the 20th century. But today, people are getting less iodine because of changes in diet and food manufacturing. Although most people are still getting enough, researchers have increasingly been reporting low levels of iodine in pregnant women and other people, raising concerns about an impact on their newborns. And there is also a very small, but growing, number of reports of iodine deficiency in kids. One sign of insufficient iodine is a swelling of the neck, known as a goiter. The thyroid gland in the neck uses iodine to produce hormones that regulate the heart rate and other body functions. When there's not enough iodine, the thyroid gland enlarges as it goes into overdrive to make up for the lack of iodine. Public health experts realized they couldn't solve the problem by feeding everyone seaweed and seafood, but they learned that iodine can essentially be sprayed on table salt. Iodized salt first became available in 1924. By the 1950s, more than 70% of U.S. households used iodized table salt. Bread and some other foods also were fortified with iodine, and iodine deficiency became rare. But diets changed. Processed foods now make up a large part of the American diet, and though they contain a lot of salt, it's not iodized. Leading bread brands no longer add iodine. And for people who do salt their food, the fashion now is to use kosher salt, Himalayan rock salt or other non-iodized products. “People have forgotten why there's iodine in salt,” said Dr. Elizabeth Pearce of Boston Medical Center. She noted a reported 50% drop in U.S. iodine levels in surveyed Americans between the 1970s and the 1990s. Some studies have linked even mild iodine deficiency to lower IQs and language delay in children, although there is debate about at exactly what levels problems start, Pearce said. This article was provided by The Associated Press.…
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1 UK’s largest car factory is home to thriving wildlife, solar and wind farm 2:38
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Britain’s biggest car factory is surrounded by wind turbines, solar panels and nature. At Nissan’s Sunderland plant, the Japanese car maker says that cutting-edge engineering is meeting a growing commitment to sustainability and decarbonization. Since installing its first wind turbines in 2005, Nissan has steadily increased its reliance on renewable energy. Taking center stage are ten wind turbines and over 37,000 solar panels, which generate 20% of the plant’s electricity needs. And now, the Japanese carmaker has completed the development of a new rewilding project to improve biodiversity in surrounding marshlands. These initiatives form part of Nissan’s EV36Zero blueprint, an ambitious £3 billion project combining electric vehicle production, renewable energy, and next-generation battery technology. The goal is to eventually create a hub for sustainable automotive manufacturing. The rewilding project, completed in just over a year in partnership with Atrato Partners, has turned marshland into a biodiversity haven. Invasive shrubs were removed, habitats revitalized, and a viewing hide was built for monitoring wildlife. Animals spotted here include badgers, deer, water voles, and breeding birds of prey, such as kestrels and buzzards. Plant species like bee orchids and cowslips are also thriving. Andy Barker, Infrastructure Manager at Nissan, is hopeful the project will encourage other automotive manufacturers to follow suit in wider industrial sustainability efforts. Barker says, “We knew that the land was basically unutilized, so this is basically our plan to regenerate that. The urban regeneration is something that is really active in the UK at the moment, and we’ve seen the ideal opportunity to participate in that. So, we’d like to think, yes, we can be a leader for other automotive manufacturers or industry leaders to follow.” Tim Pollard, Group Editorial Director, Bauer Media thinks the company’s environmental ambitions are a welcome start to its decarbonization plans. Pollard says, “And I think the rewilding projects underline Nissan’s commitment to sustainability. This is the company, one of the biggest carmakers in the world, who is basically on a journey towards decarbonizing totally by 2050.” This article was provided by The Associated Press.…
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1 A key to protecting apples from climate change might be hiding in Michigan’s forests 2:28
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In the quest to make apple trees more resilient in a warming climate, some Michigan researchers are looking for a late bloomer. A native Michigan apple tree, the Malus coronaria, learned to fight frost by blooming two or three weeks later than the trees that produce cultivated varieties of apples like Honeycrisp or Red Delicious. "That doesn't sound like a lot, but almost always that's enough for the flowers to escape the killing spring frost," said Steve van Nocker, a Michigan State University professor and plant geneticist. Van Nocker wants to identify the genes responsible for the Malus coronaria's delayed blooms and use them to develop more frost-resistant apple varieties, a decades-long process. But first, he's hiking through forests, trying to find the elusive trees. Van Nocker's project is one of many ways researchers and growers are trying to make apples more resilient as climate change makes weather less predictable. In Europe and South Korea, growers are experimenting with solar panels in vineyards and orchards. The panels protect fruit from hail and sun damage, but also let in light and heat when necessary, said Jared Buono, the director of Cornell University's Hudson Valley Research Lab. Buono's lab is also adding solar panels to its experimental orchard. University of Maryland researchers recently announced the development of a more heat-tolerant apple variety. At Penn State University, a team built an unmanned vehicle with a propane-fueled heater that can roll through an orchard and automatically warm trees. Buono said such efforts can mitigate the impact of unusual weather like a May 18, 2023 frost that damaged trees across New York state and cut apple production by 20%. "Growers' jobs are already hard," Buono said. "The change in climate, the increased unpredictability and variability, makes it that much harder." According to a Washington State University study published in January, major apple-growing counties in the top three U.S. apple-producing states—Washington, Michigan and New York—are seeing fewer cold days and more warm fall nights than they used to. Washington is also experiencing more extreme heat. This article was provided by The Associated Press.…
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1 Exoskeletons and AI gyms—top health gadgets at CES tech show 1:55
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A machine that allows the paralyzed to walk again, and textiles that can monitor your vital signs without the need for wires. These were just two of the top health gadgets at this year’s CES tech show in Las Vegas. When Chloe Angus suffered a spinal injury ten years ago, she was told she would never walk again. And yet, she is. Despite being paralyzed from the waist down, she’s able to stand thanks to the XoMotion exoskeleton by Human in Motion. Angus says it pushes the boundaries of what’s possible for people with disabilities. "How we differentiate and how we have stepped into the next generation of exoskeletons is that we are a fully independent self-balancing exoskeleton, meaning that we do not need arm crutches or a walker to use the device. You don't have to have upper body strength. We can accommodate much higher levels of injury and we can also get people into exoskeleton sooner after injury with our device," says Angus, who is a director of the company. The XoMotion has been approved for use in Canada as a clinical device and will be available in clinics, hospitals and research labs. CES, the annual trade show of all things tech, opened on January 7. Formerly known as the Consumer Electronics Show, CES brings attendees and exhibitors from around the world. CES 2024 saw more than 138,000 attendees, according to the CTA, and organizers expected to see at least that amount again for this year's show. Over 4,500 exhibitors, including 1,400 startups, were anticipated across 2.5 million square feet of floor space. This article was provided by The Associated Press.…
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1 Welcome to Kenya’s private city that could offer a glimpse of country’s urban future 2:30
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A privately owned development outside the Kenyan capital is attracting residents and businesses with its strict rules and modern infrastructure. Turn into Tatu City on the outskirts of Kenya's capital, Nairobi, and it feels like entering a different world. Digital content creator Valerie Akoko moved here two years ago. "I have never seen Tatu City dirty," she says. "The rules state that the estate should be cleaned as regularly as possible. I have been here two years, there has never been an accident in Tatu City…because there are rules." Situated on 5,000 acres, Tatu City aspires to be what its name suggests: a city, privately owned, that its designers hope will eventually have a population of 250,000. It already is home to 88 businesses that employ 15,000 people. In sub-Saharan Africa, champions of the idea hope that new-city developments can address the continent’s urbanization conundrum: While the growth of cities has rolled back poverty elsewhere, this region has largely been an exception. History suggests that as people move into cities, productivity increases, wages rise, exports grow, and a country gets richer. But in Africa, urbanization has not unleashed such economic transformation. Weak property rights and political tensions can make the problem worse. Still, the case for building new cities, complete with new infrastructure, seems compelling. The Charter Cities Institute, a Washington-based non-profit, argues that, done properly, such projects could drive growth, create jobs, and “lift tens of millions of people out of poverty.” The institute sees Tatu City as a model. Tatu may provide clues as to what makes a new city successful. Experts agree that the private sector must play a role in African urbanization, saying African states are too fiscally constrained to fill the investment gap themselves. Tatu City also appeals to businesses and residents with its transparent governance structure and services that are often lacking elsewhere in Kenya, including its own water supply and energy grid. It falls under national law but can set its own rules on matters like traffic and, crucially, what kind of houses can be built, with all plans requiring approval from Tatu’s management. This article was provided by The Associated Press.…
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1 College tuition has fallen significantly at many schools 2:22
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The cost of college keeps spiraling ever higher, right? Not necessarily. New research indicates students are paying significantly less to attend public universities than they were a decade ago. And tuition increases at private colleges have finally slowed after years of hefty rises. Figures compiled by the nonprofit College Board indicate the average student attending an in-state public university this year faces a tuition bill of $11,610, which is down 4% from a decade earlier when taking inflation into account. But the real savings come in what the average student actually pays after getting grants and financial aid. That's down 40% over the decade, from $4,140 to $2,480 annually, according to the data. That reduced cost means less borrowing. Just under half of students attending in-state public universities are graduating with some debt, down from 59% a decade earlier, according to the College Board figures. And among those who do borrow, the average loan balance has fallen by 17% to $27,100. Meanwhile, at private colleges, tuition continues to rise, but at a much slower rate. It has increased 4% over the past decade, when taking inflation into account, to an average of $43,350, according to the College Board. That's a big change from the two decades prior when tuition increased 68%. Costs are coming down as Americans question whether college is worth the price. Surveys find that Americans are increasingly skeptical about the value of a degree, and the percentage of high school graduates heading to college has fallen to levels not seen in decades, according to data from the U.S. Bureau of Labor Statistics. Yet research still finds that, over time, a degree pays off. Americans with a bachelor's degree earn a median of $2.8 million during their careers, 75% more than if they had only a high school diploma, according to research from Georgetown University's Center on Education and the Workforce. This article was provided by The Associated Press.…
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1 Luxury AI-powered hotel promises to be the future of hospitality 2:26
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In Las Vegas, a new type of hotel experience was on show. The Otonomus Hotel, showcased at CES 2025, was described by its developers as the world’s first fully AI-powered hotel. Philippe Ziade, the CEO of the Otonomus Hotel, says, “We like to call it a hotel with the brain. It’s actually the first true AI-powered hotel, and the objective of this is to provide a product that does not exist today on the market. And if it does, it doesn't exist at that level.” Ziade says, “We don’t use AI to dazzle you with gadgets. We use it for something far more powerful, which is personalization. It's an AI-driven, personalized guest experience. We want you to build piece by piece the stay the way you like it." The check-in process is entirely digital. Guests use their mobile devices to upload identification and verify their identity before gaining access to their rooms. Guests arrive at their rooms by scanning a QR code through the Otonomus app. The system adapts room configurations inside the hotel's building dynamically. For example, a six-bedroom suite is created by unlocking specific connecting doors. The hotel’s flexibility extends to smaller configurations too. Guests can take full control of other services once checked in, including housekeeping and in-room amenities, through digital panels and an AI assistant called ‘eButler.’ The eButler service facilitates the secure and efficient delivery of items to guests. Ziade explains, "If you want additional towels, if you order food, whatever you need, toothbrush, you just can tell your virtual assistant, please, I need two more towels." Items are delivered through a two-way cabinet system, ensuring security and convenience. "We want to give the guest the control and the flexibility to build their own experience, but also to lower the base price and allow more people to be able to travel,” says Ziade. Taking away the need for an in-person concierge, but retaining the personalized detail needed for a luxurious stay, the makers of this hotel concept are optimistic this is the future of hospitality with AI playing a central role. This article was provided by The Associated Press.…
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1 Ryanair calls for alcoholic drink limit at EU airports amid legal action against unruly passenger 2:33
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Ryanair is calling on European authorities to limit the sale of alcoholic beverages at airports across the continent, as the Irish airline continues legal action against a passenger who it says caused a costly flight diversion last year. The budget airline is seeking more than 15,000 euros ($15,324) in damages over the April 2024 incident. Ryanair alleges that this passenger's “inexcusable behavior” on a flight from Dublin to Lanzarote in Spain's Canary Islands was so disruptive that it forced the aircraft to divert to Porto, Portugal for safety—where crew members and over 160 other passengers were later delayed overnight. After announcing its civil suit against the passenger, Ryanair on January 14 shared further information detailing the costs it incurred for excess fuel, lodging, legal fees and more as a result of this diversion. And the airline also suggested a drink limit for airports across the European Union. “It is time that EU authorities take action to limit the sale of alcohol at airports,” Ryanair wrote in a statement. "We fail to understand why passengers at airports are not limited to two alcoholic drinks (using their boarding pass in exactly the same way they limit duty-free sales), as this would result in safer and better passenger behavior on board aircraft and a safer travel experience for passengers and crews all over Europe.” Ryanair noted that it and other airlines already limit alcohol sales in-flight—but said that passengers can still consume excess alcohol at airports before boarding, particularly during flight delays, without similar restrictions. Aviation agencies have long expressed concern with disruptive, in-flight incidents—particularly those that result in violence against others on board, verbal abuse, harassment or other health hazards like smoking. How many of those incidents involved alcohol was not immediately known. But, among efforts aimed at preventing in-flight disruptive behavior overall, the International Air Transport Association (IATA) and other aviation groups have previously underlined the importance of serving alcohol responsibly, not allowing travelers who are too intoxicated to board and participating in additional safety initiatives, like “One Too Many” in the U.K. This article was provided by The Associated Press.…
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1 New labels will help people pick devices less at risk of hacking 2:17
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The federal government is rolling out a consumer labeling system designed to help Americans pick smart devices that are less vulnerable to hacking. Under the voluntary program, called the U.S. Cyber Trust Mark Initiative, manufacturers can affix the label on their products if they meet federal cybersecurity standards. The types of devices that can seek to carry the label include baby monitors, home security cameras, fitness trackers, refrigerators, and other internet-connected appliances. The labels will include a distinctive shield logo as well as QR codes that consumers can scan for more information about the security of the device. Products bearing the label should be available this year, once manufacturers begin submitting their devices for approval, said deputy national security adviser Anne Neuberger, who briefed reporters on the new program. “It gives consumers an easy way to check if a home alarm system or baby monitor is cyber safe,” Neuberger said, noting that the average American household now has 21 devices that are connected to the internet—each presenting a possible entry point for cybercriminals. Amazon, Best Buy, Google, LG Electronics USA, Logitech, and Samsung are among the industry participants. Even though it’s voluntary, the program will help consumers know which brands to trust—by clicking on the QR code, they’ll be able to access even more information about cybersecurity, including whether the manufacturer provides software updates to protect against new cyber threats, according to Justin Brookman, director of technology policy at Consumer Reports. Officials compare the labels to the Energy Star program, which rates appliances’ energy efficiency, and say the idea is to give consumers more information about the products they buy while also encouraging manufacturers to enhance their cybersecurity. The proliferation of so-called smart devices has coincided with growing cybercrime in which one insecure device can often give cyber intruders a dangerous foothold on a home network. This article was provided by The Associated Press.…
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