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How to Live the Dream of Enterprise Marketing with True Executive Thought Leadership, Best in Class Analyst Relations, and ABM
Manage episode 420853073 series 3551865
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Today we tackle the topic of what it takes to be really successful with enterprise marketing including topics like how do you get in the Gartner Magic Quadrant, and how do you get real ROI from true executive thought leadership.
In this episode, we are joined by Kara Smith Brown, the Chief Revenue Officer of Lead Coverage, the only go-to-market consultancy specializing in the supply chain sector. Kara discusses her team's targeted strategies, including executive thought leadership, account-based marketing (ABM), and analyst relations. Kara shares insightful case studies on how effective analyst relations and public relations can elevate a company's market position, referencing successful campaigns with ITS Logistics and Redwood Logistics. She provides actionable tips on working with top-tier analysts like Gartner and Forrester, stressing the importance of having enterprise referenceable customers and understanding individual analysts' interests. This episode is a valuable resource for anyone looking to make their enterprise B2B marketing massively successful.
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01:05 Effective Enterprise Marketing Strategies
01:51 Case Study: ITS Logistics and Executive Thought Leadership
04:12 Analyst Relations and PR: Redwood Logistics Case Study
07:13 The Importance of Gartner in Enterprise Marketing
14:37 Advice for Working with Analyst Firms
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Rozdziały
1. Strategies for B2B Marketing Success (00:00:00)
2. Gartner and Forrester Strategy Success (00:12:19)
3. Teamwork in Finding the Right Partner (00:17:09)
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