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It's the Golden Era of Brand Storytelling in Marketing from Super Bowl Ads to Social Media
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It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social Media
How can marketers take advantage of the unique time we are living in where great storytelling in marketing can be the game changer?
In this episode, marketing expert John Bohan, who has collaborated with over 250 renowned brands including Dreamworks, Toyota, and Intel, discusses the essential elements of great storytelling in marketing. John emphasizes the importance of creating entertaining, educational, and inspirational content, and shares a successful campaign story for Yellowtail Wine during the Super Bowl. He also delves into the success stories of brands like Prime and Liquid Death, highlighting the impact of edgy and relatable marketing. John provides actionable advice for marketers on crafting compelling brand stories and leveraging social media, while also discussing the transformative potential of AI in marketing. Listeners can connect with @TheJohnBohan on Instagram or LinkedIn to get a complimentary brand story evaluation.
Yellowtail Super Bowl commercial John discussed
Example of Prime video story telling with Logan Paul and KSI
Check out John's website Socialtyze
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
01:06 Diving into Effective Storytelling in Marketing
02:21 Case Study: Yellowtail's Super Bowl Campaign
06:49 Challenges and Strategies in Marketing Campaigns
11:02 Exploring Other Successful Marketing Examples
15:12 Key Advice for Marketers on Brand Storytelling
18:28 The Future of Marketing with AI and UGC
20:05 Connecting with John for More Insights
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Rozdziały
1. Mastering Brand Storytelling for Growth (00:00:00)
2. Crafting Compelling Brand Stories on Social (00:09:00)
3. Exploratory Call for Brand Marketing (00:21:13)
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