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Stories That Prove Podcasting and YouTube are Emerging as the Best Channels for Marketers
Manage episode 415852569 series 3551865
Treść dostarczona przez Eric Eden. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Eric Eden lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing.
In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency professional, shares her multifaceted career journey, highlighting her pivot to podcasting and teaching at USC Annenberg. She recounts a successful viral YouTube marketing campaign for a young singer-songwriter, showcasing the impact of grassroots PR efforts and the power of authentic, compelling storytelling in breaking through the noise.
Anika discusses the transition to full-time podcasting with her podcast Your Brand AMplified, emphasizing the importance of consistency, brand clarity, and leveraging podcasting as a multifaceted marketing tool. She offers insights into the evolving landscape of PR, marketing, and podcasting, advocating for the potential of podcasts as a personal and brand-building platform. Anika encourages aspiring podcasters to start their journey, underscoring there's space for every unique voice and perspective in the podcasting world.
Check out Anika's podcast Your Brand Amplified
Book a complimentary strategy call with Anika
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
00:13 Anika's Journey: From Brand Strategist to Full-Time Podcaster
01:11 A Standout Marketing Story: The Rise of a Young Singer
06:28 The Power of Podcasting: Anika's Transition and Insights
10:26 The Intersection of PR, Podcasting, and Branding
20:34 Embracing Video in Podcasting: A New Era of Engagement
23:22 Final Thoughts on Podcasting and Its Future
Send us a Text Message, give feedback on the episode, suggest a guest or topic
Visit the Remarkable Marketing Podcast website to see all our episodes.
Visit the Remarkable Marketing Podcast on YouTube
Remarkable Marketing Podcast Highlights on Instagram
Eric Eden on LinkedIn
Rozdziały
1. Brand Strategist Turned Full-Time Podcaster (00:00:00)
2. Podcasting as a Career Growth (00:08:01)
3. Podcasting as a Marketing Tool (00:11:33)
4. Podcast Promotion Strategies and Video Content (00:16:41)
5. The Power of Podcasting in Marketing (00:24:21)
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