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The Art of Personal Branding and Its Influence on Modern Leadership
Manage episode 419298521 series 3551865
Treść dostarczona przez Eric Eden. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Eric Eden lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
How Building a Strong Personal Brand Enabled an Executive to become the number one social seller at IBM
In this episode, Victoria Pelletier, a 3X author, consultant, marketer, and renowned public speaker discusses the importance of personal branding and self-marketing. She shares her story about becoming IBM's number one social seller worldwide, emphasizing the long-term effort and strategic planning involved in building a powerful personal brand. Victoria details her four foundational elements of effective personal branding: subject matter expertise, storytelling, unique value proposition, and impact/legacy. She also talks about her books, 'Influence Unleashed' and a piece on whole human leadership, providing insights into creating a lasting legacy through personal branding and leadership. Additionally, Victoria highlights the necessity of being authentic, understanding your audience, and having a clear goal for your brand. The episode concludes with Victoria offering advice on embracing discomfort for growth and opportunity, underlining the profound impact personal branding can have on career success.
Check out Victoria's web site, talks and books.
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01:04 The Power of Personal Branding
03:44 The Power of a Strong Personal Brand: Becoming the #1 Social Seller at IBM
06:37 Implementing Personal Branding: Goals, Audience, and Planning
08:08 The Impact and Rewards of a Great Personal Brand
09:46 Victoria's Books on Personal Branding and Leadership
11:25 Final Thoughts on Personal Branding and Leadership
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Rozdziały
1. Building Personal Branding for Success (00:00:00)
2. Whole Human Leadership and Personal Branding (00:11:25)
144 odcinków
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