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What is the Secret to Successful Customer Marketing? And the 10 Customer Challenge
Manage episode 416721344 series 3551865
Treść dostarczona przez Eric Eden. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Eric Eden lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
What's the best way for marketers to get better customer insights and identify blind spots?
In this episode, Chief Marketing Officer Ron Carson joins to discuss the significance of customer-driven marketing in today's business environment.
He emphasizes the importance of direct communication with customers, a method he and Eric credits for the most impactful marketing results throughout his 25-year career. Contrary to common practices where marketing relies on sales or customer success teams for customer feedback, Ron supports the direct engagement approach to understand market needs and preferences.
He shares insights into using customer feedback for refining marketing strategies, enhancing messaging, and improving product and service offerings. The discussion delves into various techniques for engaging with customers, including one-on-one conversations and leveraging digital tools for organizing and analyzing customer feedback. Ron's approach advocates for a routine of regular customer interactions beyond traditional sales and marketing roles, suggesting a '10 Customer Challenge' for marketers seeking to gain deeper market insights and identify blind spots.
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00:49 The Power of Customer Conversations in Marketing
02:54 Challenges and Strategies in Customer Feedback
07:04 The Impact of Direct Customer Engagement
09:47 The Importance of One-on-One Customer Feedback
14:26 Closing Thoughts and the 10 Customer Challenge
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Rozdziały
1. Customer Feedback in Marketing Strategies (00:00:00)
2. Customer Feedback and One-on-One Conversations (00:08:35)
3. Customer-Driven Marketing Challenge Success (00:15:24)
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