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Episode 3: What's the problem with data quality?
Manage episode 450989500 series 3610375
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Artificial intelligence (AI) threatens to transform the market research industry in the next few years. But with data quality still an issue in the industry, how will the advent of AI complicate the situation? And with synthetic data on the horizon, how is the market research industry transforming its approach to data quality?
This podcast will try to answer those questions, with the final part of our three-part series into the data quality crisis in market research focusing on AI’s potential impact on the issue. Previous episodes looked at the roots, effects and causes of the data quality crisis and some of the work being undertaken to address the problem.
Host:
Liam Kay-McClean, deputy editor, Research Live
Featuring:
Debrah Harding, managing director at the Market Research Society
Melanie Courtright, chief executive officer at the Insights Association
Simon Glanville, managing director at Ronin
Rebecca Cole, managing director at Cobalt Sky and MRS Main Board member
Oscar Carlsson, founder at Milo Advisory
Andrew Cooper, founder and chief executive officer at Verve
Steve Phillips, chief innovation officer and co-founder at Zappi
Kyle Ferguson, chief executive officer at Forsta
Alexandra Kuzmina, innovation associate director, MMR Research
3 odcinki
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