))
Dan Shine Discusses the Critical Role of Journalism in Automotive News
Manage episode 435039482 series 3587960
Treść dostarczona przez Bill Springer. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Bill Springer lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
The internet has become plagued with incorrect news, but there are still good journalists out there who are doing honest work. Regardless of all the misdirection, however, people still rely on media for information. So what goes into the story behind the headline? And how can dealerships collaborate with the media to attract more customers?
In this episode of Retention Roadmap, Dan Shine, Senior Editor of Automotive News, discusses the critical role journalism plays in the automotive industry, differentiating between trained journalists and bloggers. We also explore current challenges faced by dealerships, particularly in customer retention and technician recruitment. Dan also shares his perspective on the future of mobile services if dealerships don’t prioritize the opportunity it presents.
What we discuss in the episode:
- The importance of adapting to new trends
- The ongoing struggle to retain customers for dealership services
- The history of tire and windshield services and the impact they had on customer retention
- The rigorous standards and ethical guidelines that help ensure the accuracy and reliability of reporting
Resources from this episode:
16 odcinków
Udostępnij
