Ep. 29 | From Gut Feeling to Data Driven | Roee Hartuv, Head of Revenue Architecture Practice at Winning by Design

Rethinking Revenue

Ever wondered how to make strategic decisions based on data rather than gut feelings? In this episode, we uncovered the surprising challenges and pivotal moments in a journey that led to expertise in revenue architecture. Find out how Winning by Design is revolutionizing the industry with free frameworks, models, and a certification program. It's time to rethink revenue and scale your business with confidence.

Meet our special guest, Roee Hartuv. Roee is a seasoned professional in revenue management and operations, bringing a refreshing analytical approach to the revenue space. With a background in computer science and a career spanning from individual contributor to sales leader, Roee's journey reflects a deep understanding of the processes and strategies essential for sustainable growth. His practical insights and experience in working with companies across various stages, from growth startups to those preparing for IPOs, provide valuable perspectives on scaling businesses with venture capital funding. As a key figure at Winning By Design, Roee's expertise in B2B recurring revenue, consulting and training, particularly in the enablement space, adds a unique dimension to the conversation on rethinking revenue.

Key highlights in this episode:

• The crucial role of data in revenue expansion strategies.
• Overcoming the challenges of changing go-to-market approaches.
• Unraveling the secrets of customer success.
• The role of venture capital in growth.

We’re in a stage in our industry where we do not have any standards or common processes. A lot of the decisions that we’re making as leaders are still based on gut feeling or what somebody told me on the sidewalk of what is a good growth strategy. – Roee Hartuv

Data-Driven Growth
Data-driven decision-making is essential for sustainable growth and strategic success in today's business landscape. Leveraging data to analyze trends, customer behavior, and market dynamics enables businesses to optimize their strategies and drive impactful results. By prioritizing data-driven growth, companies can make informed decisions that lead to increased scalability and profitability.

Navigating New Strategies
In an ever-evolving business environment, navigating new strategies is key to staying competitive and relevant. Embracing innovation, exploring new approaches, and adapting to market changes are essential for long-term success. By actively seeking out and implementing new strategies, businesses can position themselves for growth, resilience, and sustainable success in the wake of unexpected shifts.

Resources in this episode:

• Find Roee on LinkedIn
• Visit Winning by Design website
• Check out Revenue Architecture book on Amazon

About Roee Hartuv

Roee is a well-rounded B2B startup executive focused on helping SaaS-based companies achieve exponential growth through Sales and Customer Success. His passion is for sales, tech, and everything in between.
After holding executive positions in Sales and Customer Success at 4 different startups at various stages and segments, he’s bringing his expertise to Winning by Design. Winning by Design uses a science-based approach to apply a common language, standardized models, and an agile mindset to drive durable growth in recurring revenue
How he can help…
Startups - help you to build and implement a sales blueprint for future growth
Established Sales Teams - provide the framework and know-how to turn your traditional sales force into a high-velocity revenue generation engine
Founders - Sales leaders and individual contributors who are looking for the mentoring and coaching to get ahead

About Winning by Design

Winning by Design is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Combining our specialized skills as operators of high-growth companies, we apply scientific frameworks and proven models to help Sales, Marketing, and Customer Success teams at B2B companies and global enterprises achieve impact. Founded in 2012, WbD is a fully remote company, serving leading organizations around the world, including Uber Eats, DocuSign, Hewlett Packard Enterprise, and Adobe.