Weekly Business News for June 7 | There Is Actually A Plan! Mapping out Facebook's strategy to bring back the attention of Gen Z users.

Right About Now with Ryan Alford

TAKEAWAYS

• Wealth of the world's richest individuals
• Use of Apple AirTags in solving a theft case
• Facebook's efforts to attract younger users
• GameStop's stock influencer, Roaring Kitty
• Impact of a two-week break on viewer engagement in the NBA playoffs
• Fleeting nature of attention in today's world
• Concerns about the reckless race for dominance in artificial intelligence
• Use of AI in marketing campaigns
• Impact of certain individuals on the success of businesses
• Changing dynamics of the soda industry

TIMESTAMPS

The introduction (00:00:00) Introducing the show and hosts, highlighting the show's popularity and the hosts' banter.

Wealth of the world's richest individuals (00:04:46) Discussion on the increase in the number of high net worth individuals and their total net worth, attributed to the rising stock market.

Apple AirTags solving a theft case (00:10:10) A carpenter hides Apple AirTags in power tools, helping police crack a massive theft case, leading to a conversation about other potential use cases for AirTags.

Facebook's efforts to attract younger users (00:13:30) Facebook's struggle to attract younger users and its plan to woo Gen Z users back to the platform, including a discussion on Facebook Marketplace.

GameStop's stock influencer, Roaring Kitty (00:17:56) Discussion on the impact of Roaring Kitty's Reddit post on GameStop shares and the controversy surrounding retail trading and options trading.

Impact of a two-week break on NBA playoffs (00:20:41) The negative impact of a two-week break between the Eastern Conference and Western Conference playoffs on viewer engagement and momentum.

The attention span of viewers (00:21:32) Discussion about the fleeting attention of viewers, especially in the context of the NBA playoffs.

OpenAI's potential dangers (00:22:07) Concerns about the potential dangers of OpenAI's reckless race for dominance in artificial intelligence.

Facebook's use of AI in marketing (00:27:33) Discussion about US Bank's use of AI to create audience models for a national marketing campaign.

TikTok's algorithm and potential sale (00:31:40) Discussion about TikTok's algorithm and the challenges it faces in the US market.

Caitlin Clark's impact on the WNBA (00:33:48) Analysis of the impact of basketball star Caitlin Clark on the WNBA and her endorsement deal with Wilson.

Abercrombie & Fitch's resurgence (00:37:24) Discussion about Abercrombie & Fitch's record-setting first quarter sales and its brand strategy.

Doctor Pepper's rise in popularity (00:39:59) Discussion about Doctor Pepper's rise to become the number two soda brand in America, tied with Pepsi.

Waffle House and Coke (00:43:29) Discussion about the delicious combo of waffles, hash browns, and Coke, and potential sponsorship.

Weekend Plans (00:43:41) Mention of weekend plans and staying hydrated as the weather gets warm.

Appreciation and Sponsorship (00:44:40) Acknowledgment of audience support, encouragement for reviews, and appreciation for the sponsor, Brady Bills.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
Learn more by visiting our website at www.ryanisright.com
Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.