Stop making Everything about you

Rising Femme with Monique Harding

As business owners, we often overlook the social influences around us, and in doing so, we do our ideal clients a huge injustice. Incorporating these influences into your business, sales process, marketing, and messaging will change your approach fundamentally.

The cultural values influence how people purchase and how businesses operate. Individualist cultures tend to think linearly—cause and effect—whereas collectivist cultures think systemically—considering interconnectedness and interdependencies.

For example, linear thinking might lead you to believe that if a client isn’t responding, it’s because of something you did wrong. Systemic thinking, however, would prompt you to consider the client’s history with sales, their current life circumstances, and broader social influences.

It's crucial to adopt a systemic thinking approach, which can prevent you from making quick, narrow judgments. Instead, consider multiple realities and influences that could be affecting your business interactions.

For practical application, start asking yourself, “What else could be true here?” This question encourages you to consider various perspectives and possibilities, broadening your understanding of any given situation. Additionally, use circular questioning to gain insights from different viewpoints. For instance, ask yourself, “What would my coach think about this?” This can help you see things from a new angle and access different problem-solving strategies.

By thinking systemically, you can address the root causes of problems in your business rather than just the symptoms. Apply this to your messaging too. Ensure you’re considering not just the immediate needs of your clients, but also the broader context of their lives and the ripple effects of their decisions.

In my program, Establish, we dive deep into psychology-informed sales and messaging, using a sociological lens to truly understand and connect with your clients. Drop me a DM on Instagram if you have any questions or want to learn more.

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