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Unleashing Big Results on a Limited Ad Spend with Mason Cosby #210
Manage episode 367502757 series 2807047
Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning & Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies.
In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.
In this episode we cover:
- 00:00 - Intro
- 01:25 - Mason's 200 Dollar Tech Stack
- 05:52 - Growing Reach and Driving SQLs on a Limited Budget
- 07:53 - Comparing Costs and ROI of Podcasting
- 12:31 - Pitching Podcast Guests into a SQL Conversation
- 16:14 - Maximazing Reach in the Post Recording Phase
- 20:41 - Purpose of Your Podcast + Guest Engagement
- 25:01 - Podcasting Results and Investment Return
- 28:45 - The Future of Digital Marketing with Artificial Intelligence
- 30:14 - Mason's Favorite Activity To Get Into a Flow State
- 30:40 - Mason's Piece Of Advice For His Younger Self
- 32:22 - Mason's Biggest Challenges at Sales Assembly
- 33:17 - Instrumental Resources For Mason's Success
- 36:03 - What Does Success Mean for Mason Today
- 37:33 - Get In Touch With Mason
Get in Touch with Mason:
Mentions:
Tag Us & Follow:
More About Akeel:
232 odcinków
Manage episode 367502757 series 2807047
Mason Cosby is the Director of Demand Generation at Sales Assembly, a leading organization that offers Elevated Learning & Development for GTM Teams, where he leads the development of impactful B2B programs. His journey in sales and marketing began as a means to pursue flexibility for seminary studies.
In addition to his role at Sales Assembly, Mason hosts "The Marketing Ladder" podcast and serves as a GTM Ambassador at GTM Partners, solidifying his influence in the marketing community.
In this episode we cover:
- 00:00 - Intro
- 01:25 - Mason's 200 Dollar Tech Stack
- 05:52 - Growing Reach and Driving SQLs on a Limited Budget
- 07:53 - Comparing Costs and ROI of Podcasting
- 12:31 - Pitching Podcast Guests into a SQL Conversation
- 16:14 - Maximazing Reach in the Post Recording Phase
- 20:41 - Purpose of Your Podcast + Guest Engagement
- 25:01 - Podcasting Results and Investment Return
- 28:45 - The Future of Digital Marketing with Artificial Intelligence
- 30:14 - Mason's Favorite Activity To Get Into a Flow State
- 30:40 - Mason's Piece Of Advice For His Younger Self
- 32:22 - Mason's Biggest Challenges at Sales Assembly
- 33:17 - Instrumental Resources For Mason's Success
- 36:03 - What Does Success Mean for Mason Today
- 37:33 - Get In Touch With Mason
Get in Touch with Mason:
Mentions:
Tag Us & Follow:
More About Akeel:
232 odcinków
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