Secrets to Eliciting Powerful Client Reviews & Testimonials

Sales Maven

Have you ever wondered how the power of authentic testimonials and glowing reviews can transform your business, attract more of your ideal clients, and even boost your SEO?

In today's episode, Nikki shares actionable strategies to elicit powerful client reviews and testimonials to give your business a boost.

The inspiration for this episode comes from Episode 222 with Melissa Rose, titled "Boost Sales with Google Business Profile – Essential Strategies for Maximizing Visibility & Engagement."

We’ll learn how Nikki realized that her Google Business Profile needed attention and how she seized the opportunity to capture feedback and testimonials transforming her profile.

These testimonials not only influence potential clients' decisions but also play a crucial role in your online visibility and SEO.

You'll discover practical strategies to make it easy for clients to provide meaningful testimonials.

Nikki explains how to capture client feedback in real-time, craft testimonials for client approval, and use innovative methods like guided Google forms to streamline the process.

Capturing reviews thoughtfully and strategically can have a huge impact on your business. If you’ve had clients raving about your work without capturing those testimonials, this episode is for you.

Let's dive into how you can effectively capture and leverage testimonials to boost your business!

Nikki invites you to join the Sales Maven Society. Take advantage of this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales situations; she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click Join Today, and then checkout and use coupon code 47trial to get your first month for $47.00!

In This Episode:

[01:44] Huge aha moments from Episode 222 completely inspired Nikki to do this episode.

[02:29] We make decisions based on people's testimonials and reviews. Service based businesses also need to think about their profile and reviews.

[04:17] Google also uses reviews for search results, so they are important for SEO.

[05:06] Nikki was able to increase her one review to five reviews just by asking people to create a review. The reviews also helped her land a speaking gig.

[06:43] We need to make it easy for people to write powerful reviews and powerful testimonials.

[08:09] Using the tactics Nikki's going to talk about, one of her clients doubled her reviews. Nikki went from 1 to 25 five-star reviews.

[09:42] Really pay attention to the things that people are saying. Take notes and ask for permission to write the testimonial for them.

[10:32] Craft testimonials based on what the client has said and send it to them for editing and approval. Also send them a link to post the review.

[11:52] You can also offer some type of win for someone who writes a transformational testimonial.

[12:20] Nikki shares her process for using a Google form with very specific examples of a transformational testimonial. She breaks it down with specific examples and prompts to make it easier.

[14:14] Once the client responds to the prompts, Nikki's team creates the testimonial and sends it to the client for approval with a link to post.

For more actionable sales tips, download the FREE Closing The Sale Ebook.

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Nikki Rausch

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Resources Mentioned:

Boost Sales with Google Business Profile – Essential Strategies for Maximizing Visibility & Engagement