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Peter Daire/Jimmy Worrall
Manage episode 123523663 series 123227
The SB Weekly podcast this week is an FA special: a double interview with two former senior sports executives from English football's governing body.
Peter Daire (Group Head of Sponsorship, 2007-2014) discusses the ins and outs of setting up your own business, how generating value in sports sponsorship has evolved in the last decade and why too many rights-holders don't think enough like the brands.
Jimmy Worrall (Head of Business Development, 1999-2001) talks about how and why he moved from selling pharmaceuticals into sport, why he turned his back on a career as a football agent and how he built Leaders into a must-attend event in less than a decade.
56 odcinków
Manage episode 123523663 series 123227
The SB Weekly podcast this week is an FA special: a double interview with two former senior sports executives from English football's governing body.
Peter Daire (Group Head of Sponsorship, 2007-2014) discusses the ins and outs of setting up your own business, how generating value in sports sponsorship has evolved in the last decade and why too many rights-holders don't think enough like the brands.
Jimmy Worrall (Head of Business Development, 1999-2001) talks about how and why he moved from selling pharmaceuticals into sport, why he turned his back on a career as a football agent and how he built Leaders into a must-attend event in less than a decade.
56 odcinków
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