Google August Core Update Data, SEO, Google Ads Features, Yelp Sues Google & More

Search Engine Roundtable Podcast

We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a survey asking how SEOs were impacted so far by the August 2024 core update, and I shared these results this morning. Google may now use your OG title for your title links in the search results. Google updates its video SEO documentation. Google also updated its organization markup documentation. Google said they generatively do not try variations of your URLs. Google said it does not count words or links on your pages. Google said bad actor traffic does not hurt your SEO. I covered how AWS blocked S3 from Googlebot and how that impacted by image traffic. Google Ads announced new shopping reports, trends, and new ad features. Google has tag diagnostics and a new consent management setup. Google Ada accidentally released an internal tools button. Google is merging booking on Google Business Profiles with Google Local Service Ads. Google Local Service Ads review links are expiring and being replaced by Google Business Profile review links. Google Business Profiles appear to be delayed. Google is testing expandable map embeds in the search results. Google Search is testing from your notifications. Google is testing a new default favicon set. Google shopping carousels are testing “more like this” buttons. And Yelp sued Google, it is getting spicy. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week's video recap is sponsored by Semrush: Make sure to check out Semrush's global marketing conference, Spotlight. At Spotlight you will be able to get answers to the toughest marketing challenges you’re facing. Spotlight will be on October 30th in Amsterdam this year. You can learn more at SpotlightConf.com.

0:00 - Introduction

0:51 - Google August Core Update Helpful Content Surge Charts

1:51 - Google August 2024 Core Update Impact Poll Results

2:58 - Google Now May Use Your OG Title For Title Links Search Snippets

3:22 - Google Overhauls Video SEO Docs With More Details

3:45 - Google Updates Organization Markup Search Docs To Clarify Logo & Other Usage

4:10 - Google: We Generally Don't Try Variations Of URLs

4:43 - Google: We Don't Count Words Or Links On Your Blog Posts

5:34 - Google: Sending Bad Actor Traffic To A Site Doesn't Hurt Its Search Rankings

6:04 - AWS S3 Blocked Googlebot From My Image URLs - Here Is My Recovery

7:21 - Google Ads Gains Shopping Trends, Sync, AI & More Ad Features

8:10 - Tag Diagnostics & New Consent Management Setup In Google

8:50 - Google Ads Accidentally Releases Internal Tools

9:15 - Google Merging Booking On Google Business Profiles & Local Services Ads

9:48 - Google Local Service Ads Review Links Expiring, Business Profiles Reviews Will Remain

10:22 - Google Business Profile Appeals Delayed Over 7 Days

10:54 - Google Local Panel Maps Tests Expanding In Search Results

11:09 - Google Search Tests From Your Notifications Box

11:48 - Google Tests New Default Favicon Designs

12:05 - Google Shopping Carousel More Like This Button

12:20 - Yelp Sues Google Over Unfair Advantage In Local Search

13:02 - Conclusion