Building Profitable Teams, Empowering Others, and Scaling Real Estate Ventures with Jason Yarusi

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In this episode of the Seek Go Create podcast, Jason Yarusi, a multifamily real estate investor and founder of Yarusi Holdings, provides valuable insights into the multifamily market and investment opportunities. Yarusi shares his experience and expertise, emphasizing the importance of self-discovery and aligning one's passions with their career path. He discusses the concept of finding one's why and overcoming fear to pursue personal growth and success. Yarusi also addresses common misconceptions about investing in real estate, encouraging listeners to take informed action rather than waiting for the perfect time. He offers valuable advice for passive investors interested in the multifamily sector, explaining the long-term commitment required and the importance of aligning investments with specific goals. Overall, this conversation offers valuable insights into the multifamily real estate market and inspires listeners to embrace personal growth and pursue a life aligned with their purpose.

"Seek what you want, go after what you need, and then create the outcome." - Jason Yarusi

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About Our Guest:

Jason Yarusi is a real estate whiz and proficient syndicator. Known for his collaborative work with the love of his life, Pili, Jason has lent his expertise to the formation of Yarusi Holdings. From humble beginnings, they've triumphantly grown their portfolio to an impressive count of over 2000 units since 2016. Chatting casually amid juggling responsibilities of a $300 million commercial real estate portfolio and a bustling household, Jason seamlessly integrates his roles as a devoted husband, father of three and philanthropist in all his ventures.

Reasons to Listen:

• Delve into cunning strategies that can shape your real estate investment journey.
• Learn about assembling a rock-solid team and its overall contribution towards real estate success.
• Understand how constantly reassessing and remodelling your goals can lead to long-term accomplishments.
• Gain insight into mitigating fear and embracing calculated risk-taking in the scope of real estate.
• Gauge the distinctive advantages and vast opportunities in the multifamily real estate spectrum.

Episode Highlights:

00:00:00 - Starting with Two and Three Families,

Jason and his wife started investing in two and three-family homes instead of single-family homes, which worked well but was not scalable. They began looking for other options.

00:03:09 - Transitioning to Commercial Real Estate,

After helping Jason's father with his construction business, they realized they needed a way to regain control of their time. They started flipping homes and doing small rentals before discovering the potential of large multifamily buildings.

00:06:52 - Investing in Louisville, Kentucky,

Jason and his wife focused on the Louisville market, where they found B and C grade garden-style buildings with a high demand for workforce housing. They built a team in the area and purchased several hundred units.

00:09:38 - Relocating to Tennessee,

In 2020, Jason and his wife decided to leave New Jersey and moved to Murfreesboro, Tennessee. COVID-19 accelerated their timeline, and they saw it as an opportunity to explore new markets and have a fresh start.

00:10:06 - Making Change and Taking Action,

Sometimes external circumstances like COVID-19 give us the permission and motivation to make important changes. Jason emphasizes the importance of taking action and not just having a plan.

00:11:32 - Setting New Goals,

Jason discusses the importance of setting new goals that will benefit his family as they grow. He reflects on his past goal-setting strategies and how they have evolved over time.

00:12:35 - The Importance of Taking Action,

Jason and Tim discuss the importance of taking action and not just setting goals for the future. They highlight the Nike advertisement that emphasizes the need to take action today instead of pushing things off until tomorrow.

00:14:11 - Breaking Habits and Overcoming Fear,

Jason talks about the difficulty of breaking habits and the fear that often prevents people from trying new things. He encourages listeners to bet on themselves and take risks, reminding them that failure is a necessary part of growth.

00:17:12 - Redefining Success,

Tim and Jason discuss the concept of redefining success throughout different stages of life. They reflect on how their own definitions of success have evolved over time and how external events can often force us to reassess our goals.

00:18:20 - Lessons Learned from Challenges,

Jason shares personal stories of challenges he has faced, including working with family and a life-threatening accident. He highlights how these challenges have taught him valuable lessons and shaped his journey towards success.

00:22:37 - Growing Up in a Quiet Family,

Jason shares that his family was very quiet and peaceful, unlike the chaotic dinner scenes in Saturday Night Fever. This influenced his decision not to join the family business at a young age.

00:23:37 - Making the Choice to Help,

Jason and his brother made the decision to join their father's business to provide support. Despite not having much knowledge about construction, they were determined to figure things out and overcome the challenges they faced.

00:24:29 - Appreciating the Tough Times,

Jason reflects on how the tough times they experienced while working in the family business helped them appreciate their current success. He emphasizes the importance of facing challenges head-on and finding a way out.

00:25:31 - Skills and Lessons from the Restaurant Industry,

Jason discusses how his experience in the restaurant industry taught him valuable skills in optimizing businesses and understanding people. He emphasizes the importance of working as a team and making decisions that benefit the entire team, rather than just oneself.

00:32:07 - Importance of Teamwork in Real Estate,

Jason highlights the significance of teamwork in real estate, particularly in multifamily syndications. He explains how relying on a team and empowering others can lead to success and growth in the business. He contrasts this with the individualistic approach often seen in single-family home investments.

00:34:52 - Impact and Empowerment,

Jason discusses the importance of having an impact on others to make a bigger impact overall. He shares an example of empowering a contractor to make a decision that led to the desired result. By giving people the opportunity to contribute and empowering them, they can achieve greater outcomes.

00:36:34 - Problem Solving and Goal Achievement,

Jason emphasizes the importance of helping others see the next step towards achieving a goal. He explains that goals are not accomplished in one leap, but through a series of steps. By helping others overcome obstacles and guiding them towards the next step, they can make progress and achieve bigger outcomes.

00:39:39 - Multifamily Real Estate,

Jason differentiates between residential and commercial properties in real estate. He explains that single-family homes have one tenant and one income stream, while multifamily properties can have multiple units and income streams, leading to greater profitability. He also discusses the benefits of investing in larger properties and how syndication allows investors to participate in these opportunities.

00:42:37 - Barriers to Multifamily Investing,

Jason addresses the perceived barriers to multifamily investing, including the perception that it is bigger and scarier than single-family investing. He highlights the housing shortage and the increasing demand for affordable housing, which creates opportunities for investors in the multifamily space.

00:45:18 - Multifamily vs Single Family,

Jason explains the current dynamics of the real estate market and compares the single family and multifamily housing markets.

00:46:57 - The Current Real Estate Market,

The guest discusses the current state of the real estate market, mentioning that while it may be hard to find money, it is easier to find deals. The guest also emphasizes the importance of understanding specific market conditions and trends when making investment decisions.

00:47:48 - Market Variations and Recessions,

The guest explains that recessions impact different markets at different times and highlights the importance of considering factors like job growth and population influx when evaluating a market's resilience to a recession.

00:48:22 - Evaluating Market Impact,

The guest discusses the impact of new developments in certain areas of Nashville and emphasizes the need to assess how these developments will affect the local market. He also mentions the unpredictability of interest rates and advises making decisions based on current conditions.

00:50:01 - Investing in Challenging Markets,

The guest addresses the perception of certain markets being challenging to invest in, using New York City and California as examples. He suggests that while these markets may have their own challenges, they still offer opportunities for investors who understand the market dynamics.

00:52:30 - Taking Action in Real Estate,

The guest encourages listeners to take action in real estate investing and emphasizes that there is never a perfect time to start. He advises against waiting for market fluctuations and instead urges investors to gain knowledge and make informed decisions based on their goals.

00:58:05 - Conclusion,

Tim Winders reminds listeners about the new episodes released every Monday on YouTube and podcast platforms, and encourages them to continue being true to themselves.

Key Lessons:

1. Embrace Failure: Failure is not something to be feared, but rather a necessary part of growth and learning. Embrace failure as an opportunity to learn and improve.

2. Break Ingrained Habits: Breaking ingrained habits can be difficult, but it is necessary for personal growth. Look for opportunities to step out of your comfort zone and take risks to push yourself forward.

3. Face Challenges: Facing challenges head-on is essential for personal growth. Embrace difficult situations and use them as opportunities for growth and self-improvement.

4. Align Decisions with Personal Growth: Make decisions in various aspects of life, such as family, finance, fitness, and faith, that align with your personal growth and goals.

5. Systematic Approach to Business: Have a clear and systematic approach to business. Build teams that align with your goals, understand and empower people, and delegate tasks to push the business plan forward.

6. Multifamily Properties Offer Diversification and Cash Flow: Investing in larger multifamily properties provides diversification and higher cash flow potential compared to single-family homes. Consider investing in larger properties to maximize returns.

7. Empower Others: Delegate and empower others to make decisions in your business. By giving people the opportunity to solve problems and asking the right questions, they will find the right result.

8. Analyze Specific Markets: Analyze specific markets and their potential for economic recovery. Consider factors like population growth, job opportunities, and the demand for housing.

9. Multifamily Properties Outperform Other Asset Classes: Multifamily properties have historically outperformed other asset classes like stocks, bonds, office buildings, retail, and storage. Consider investing in multifamily properties for long-term growth and stability.

10. Prioritize What Truly Matters: Reflect on what truly matters in life and prioritize accordingly. Make decisions that align with your values and long-term goals.

These lessons offer valuable insights into personal growth, real estate investing, and making impactful decisions for both personal and professional success.

Resources & Action Steps:

• Visit the website of Yarusi Holdings to learn more about their real estate syndication and investment services.
• Check out the training programs offered by Yarusi Holdings to gain knowledge and insights into multi-family investing.
• Listen to Jason's Podcast - The Multifamily Live Podcast which provides actionable content and tools to build and strengthen your multifamily business.
• Consider investing in Yarusi Holdings' multi-family real estate projects to diversify your investment portfolio and potentially earn passive income.
• Explore the possibility of joining a private fund managed by Yarusi Holdings to participate in commercial real estate opportunities.
• Connect with Jason Yarusi on social media platforms like LinkedIn to stay updated on his latest insights and real estate ventures.
• Take action and don't wait for the perfect time to start your real estate journey, as time is a limited resource and waiting may only delay your progress.

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