Rising Through the Ranks: David Egbert's Journey from Receptionist to Senior Living Executive
Manage episode 422398446 series 3566555
Ever wondered how a career in senior care can evolve from entry-level positions to executive leadership? Join us as David Egbert, the VP of Senior Living Operations at Western States Lodging and Management, shares his incredible journey. From his humble beginnings as a nighttime receptionist to a key player in senior living operations, David's story is fueled by a passion for caregiving and a deep connection with seniors. Influenced by his education in gerontology and early experiences with people with disabilities, David reveals how his dedication has shaped his path and led to significant opportunities within Legacy Retirement Communities.
How have senior living communities adapted their marketing strategies amidst the COVID-19 pandemic? David discusses the pivotal shift towards digital marketing and the creation of quick response teams to handle online inquiries effectively. Learn about the innovative "Legacy Love" referral program that encourages residents to invite their friends and family, boosting occupancy rates. David also shares creative solutions like combining smaller apartments into larger units to meet the growing demand for independent living spaces, demonstrating the industry's resilience and adaptability in challenging times.
What sets exceptional senior living communities apart? David offers insights into the importance of aligning hiring processes with company values to ensure employee satisfaction and reduce turnover. Discover how themed weekly activities, such as dressing up as iconic characters, can significantly lift resident morale and break away from traditional senior living stereotypes. David also delves into the future of senior living, highlighting the integration of smart home technology and the evolving needs of the baby boomer generation. Tune in to hear about the unique culture at Legacy Senior Housing, where personal touch and meaningful connections are at the heart of their mission.
Rozdziały
1. Career Journey in Senior Care (00:00:00)
2. Shifting Marketing Strategies During COVID (00:11:43)
3. Effective Onboarding and Resident Engagement (00:21:47)
4. Innovations and Misconceptions in Senior Living (00:25:57)
5. Creating Enthusiasm in Senior Care (00:32:43)
6. Legacy Retirement Communities Reach Out (00:35:52)
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