The long term, medium term and short term impacts of a corporate crisis on reputation

PRmoment Podcast

Welcome to the PRmoment Podcast.

This week we’re chatting to Heather Yaxley, managing consultant at Applause Consultancy about the long term, medium term and short term impacts of a corporate crisis on an organisation’s reputation.

Before that - the big news in public relations is that the PRmoment Awards 2025 are open.

All the categories, the updated entry form and the 2025 entry pack can be viewed on the awards microsite. The final entry deadline is January 17th.

Thanks so much to our PRmoment Podcast partners The PRCA.

Here’s a summary of what Heather and PRmoment founder Ben Smith discussed:

2 mins How well do firms tend to recover from a corporate crisis?

“80% of corporate crises don’t result in any problems at all.”

3 mins “Often the share price of an organisation impacted by a corporate crisis recovers very quickly.”

“It’s the cumulative effect of poor behaviour that can lead to the long term decline of an organisation.”

8 mins What are the business and communications KPIs that are impacted in a corporate crisis situation?

“There is something special about the right mindset to look at (crisis) situations.”

15 mins “You get people who cannot move on on from crisis”

“People ask: “Have you (as an organisation) learn your lessons?” The media and the public join the dots.”

15 mins Does it get to a point where you can’t turn it around?

17 mins What are the different categories of crisis?

18 mins How successful are current crisis response techniques?

24 mins Heather on why crisis communications response is a team sport.