A compilation of the latest Witness History programmes.
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Treść dostarczona przez BBC and BBC World Service. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez BBC and BBC World Service lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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))
How Air Jordans were created
Manage episode 419950533 series 2653698
Treść dostarczona przez BBC and BBC World Service. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez BBC and BBC World Service lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In 1984, Nike signed rookie basketball player Michael Jordan and created a shoe in his name – the Air Jordan.
The unprecedented deal would change sports marketing forever.
Former executive Sonny Vaccaro was the man who persuaded his bosses to put all their marketing budget on one untried player.
He became convinced of Michael’s talent after seeing him make the winning shot in a college game.
He tells Vicky Farncombe about the challenges of persuading Michael – an Adidas fan – to sign, and how the Air Jordan's controversial black and red colour scheme upset the National Basketball Association (NBA).
(Photo: Air Jordans. Credit: Getty)
2002 odcinków
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Manage episode 419950533 series 2653698
Treść dostarczona przez BBC and BBC World Service. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez BBC and BBC World Service lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In 1984, Nike signed rookie basketball player Michael Jordan and created a shoe in his name – the Air Jordan.
The unprecedented deal would change sports marketing forever.
Former executive Sonny Vaccaro was the man who persuaded his bosses to put all their marketing budget on one untried player.
He became convinced of Michael’s talent after seeing him make the winning shot in a college game.
He tells Vicky Farncombe about the challenges of persuading Michael – an Adidas fan – to sign, and how the Air Jordan's controversial black and red colour scheme upset the National Basketball Association (NBA).
(Photo: Air Jordans. Credit: Getty)
2002 odcinków
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Podobny do Witness History
A compilation of the latest Witness History programmes.
…
continue reading
Biographical series in which guests choose someone who has inspired their lives.
…
continue reading
Big name interviews, and a weekly fix of Friends Round Friday, all in one place! Zoe speaks to some of the world’s most loved movie stars, singer-songwriters, performers, and all-round icons in special one-off interviews exclusive to the Breakfast Show. Plus, there’s all the best bits from a fabulous trio of showbiz guests on Friends Round Friday.
…
continue reading
Stephen Fry's 7 Deady Sins - I will take each one of the Seven Sins in turn, lay them out on the surgical table and poke, prod, pry and provoke in an attempt to try to anatomise and understand them; I hope and believe it will be, if nothing else, delicious fun and something of a change from the usual run of podcastery. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Have you ever locked eyes with a stranger and wondered, "What’s their story?" Step into someone else’s life and expect the unexpected. Extraordinary stories from around the world.
…
continue reading
The weekly cricket show from BBC Sport in association with ABC and Akashvani.
…
continue reading
In-depth reporting on the world of social media.
…
continue reading
The programme that explains the present by exploring the past.
…
continue reading
The daily drama of money and work from the BBC.
…
continue reading
Women's voices and women's lives - topical conversations to inform, challenge and inspire.
…
continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
