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TEI 288: Design sprints for product managers
Manage episode 265188673 series 2686265
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Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: A Design Sprint is how you can solve big problems and test new ideas in just five days. That is also the subtitle of the groundbreaking book called Sprint. The Design Sprint became popular at Google a few years ago, which is also when Sprint was published. More recently, I am seeing product managers using Design Sprints in organizations to create new product concepts, resulting in realistic prototypes in five days. One of the original contributors to the Design Sprint methodology is my guest, John Zeratksy, who co-authored the Sprint book. He was also a guest two years ago, sharing how product managers can make better use of their time, in episode 210. Not just as a practitioner, but as an original creator of the Design Sprint, John takes us through the 5 phases of a sprint: Map,Sketch,Decide,Prototype, andTest.
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