Image and Projections with Etienne Bessette - Part 1

The Very Real Estate Effect Investing in Quebec

What drives your real estate decisions?

In this episode, I sit down with branding and marketing expert Etienne Bessette to uncover the crucial element of understanding your audience. Etienne shares his insights on why knowing your customer is essential for success in any business, especially in real estate.

We dive into the importance of speaking directly to your audience's needs and how focusing on their pain points can lead to better communication and higher sales. Etienne explains his backward approach to marketing, starting with the audience's triggers and working from there. This method not only enhances customer engagement but also reduces marketing costs by targeting the right people.

Etienne and I also discuss the power of personal branding versus company branding in real estate. Whether you’re an independent agent or part of a larger organization, understanding how your personal brand impacts your business is key.

Join us next week for part two, where we continue our conversation on branding and communication strategies for real estate investors.

What you will learn if you listen to the episode:

- Understanding Your Audience in Real Estate

- Importance of Customer Needs in Business

- Effective Communication with Real Estate Clients

- Personal Branding vs Company Branding

- Marketing Strategies for Real Estate Success

- Reducing Marketing Costs by Targeting the Right Audience

- Enhancing Customer Engagement Through Branding

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Timestamps:

🗣️ Importance of Knowing Your Audience (01:49)

📊 Understanding Customer Needs and Pain Points (03:34)

🤝 Personal Branding vs Company Branding in Real Estate (07:27)

📈 Effective Marketing Strategies for Real Estate (12:04)

💡 Reducing Marketing Costs by Targeting the Right Audience (19:02)

Connect with Axel Monsaingeon:

Linkedin - https://www.linkedin.com/in/axel-monsaingeon-42577b28/

Website - https://www.realestateeffect.ca/

Facebook - https://www.facebook.com/realestateeffect/

Instagram - https://www.instagram.com/veryrealestateeffect/

Youtube - https://www.youtube.com/channel/UCc8EYrmO1aVvVIgwT7AfNFw

Connect with Etienne Bessette:

Instagram: https://www.instagram.com/etiennebessette/

Do you have any questions about your real estate journey?

Whether you're curious about navigating the complexities of development projects, dealing with financial challenges, or anything in between, I’m here to delve into the topics that matter most to you.

I invite you to submit your questions by visiting our website at https://www.realestateeffect.ca/ and clicking on the 'Send Voicemail' widget on the right side.

Your inquiries will help shape our upcoming episodes, ensuring we cover the real estate issues you're most interested in.