The "NU Standard" Is Respecting The Professional License

Volume Up by The Tease

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Intro Tiktok: https://www.tiktok.com/@thedadbodveteran/video/7308110768635907370

Interview with Autumn Yarbrough

Autumn Yarbrough didn’t want to go bald like the three generations of women before Her. So, she created a NU Standard to ensure no woman ever does.

NU Standard is a revolutionary company with a hair wellness approach toward textured hair. The products aren’t just for black women because it’s a black-owned company, NU Standard’s products are designed to help all women with textured hair. It’s about setting a NU Standard in the haircare industry and helping women overcome their hair challenges and achieve their hair goals

But it’s not just about hair wellness. Autumn caters to busy women on the go whether they work from home, corporate America or spend the day as CEO of their families. Bottom line: She understands some women have a few minutes not hours to get their hair just right, so they feel confident while avoiding what seems inevitable: hair damage and hair loss. Autumn wanted to create products that made it easy to care for textured hair without damaging or losing it. She was determined to develop a solution for her Busy Queens, especially those with textured hair, to prevent hair loss.

Autumn’s blessing is that the haircare industry has been part of her life since birth. After all, her grandfather, Comer Cottrell Jr., created a haircare company in the late 60s that became a global company. Her mom created successful brands that still thrive and her father has helped restructure several haircare companies and some have grown into overnight successes. Autumn grew up in the business. She worked on the assembly line as an eight-year-old and dabbled in various departments until she went to college.

After graduating from USC, Autumn found success in the world of finance and insurance. But the stress from running her company was starting to affect her hair. The more she thought about it, the more Autumn knew she needed to follow her passion and help those women with textured hair keep it healthy and strong. She initially struggled with changing her career midlife but she wanted to do something that would really affect people’s lives.

To build her company, Autumn emphasized one of her grandfather’s tenets of business:

Build a team of people who are smarter than you to make the dream come true. She set her ego aside and asked the best in the industry for help to build a NU Standard.

Links:

• https://nustandardhair.com/
• https://www.instagram.com/nustandardbeauty/
• https://www.instagram.com/hydrasilkpro/
• https://www.instagram.com/autumn_cby/

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Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. Brian Daly is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.

Thank you to the team who helped create our new theme song. Show them some love and check out their other work!

• Josh Landowski https://www.instagram.com/josh_landowski/
• Nathan Foulks https://www.instagram.com/vilasparksniper/?hl=en

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