Pantone 294 - Alex Soto 🔵

Startup to Storefront

The legendary Tommy Lasorda coached the LA Dodgers for twenty years, leading them to two World Series Championships during his time at the helm. Part of the reason why he is so revered amongst the Dodger faithful is because of how he wore his heart on his sleeve when it came to his love for the franchise. He best put it into words when he said “cut me and I’ll bleed Dodger Blue.”And with that remark, Dodger Blue became so much more than just a color code. So when Alex Soto was trying to come up with a name for his company, a company that specialized in creating fan travel and experiences to away Dodger games, he knew he had found the winner with Pantone 294, the color code for Dodger Blue. In 2016, Pantone 294 organized a trip to watch the Dodgers play at Yankee Stadium. They sold 1,555 tickets, maxing out 7 planes, 3 hotels, and 2 yachts on the Hudson. They then marched into Yankee Stadium and took over left field. Pantone 294 made their presence known by stretching an absolutely massive flag across the outfield. The story caught fire, and Pantone 294 was published in nearly every major newspaper publication including the LA Times, NY Times, and ESPN. This game put Pantone 294 on the map, and ironically, it’s why the Yankees refuse to sell them tickets now. Today we chatted with Alex, the founder of Pantone 294 about

🔵 The first trip over 10 years ago, way before their infamous Yankee Stadium appearance

🔵 What it’s like booking an entire plane for next years trip to watch the Dodgers play the Padres in South Korea

🔵 The steady growth that has gotten them to where they are today.