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Unnar Beck Danielsson - Thor's Skyr
Manage episode 371592817 series 2851196
Treść dostarczona przez Diego Torres-Palma. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Diego Torres-Palma lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
For centuries, Vikings have been eating skyr, a thick, creamy yogurt as a source of energy to defeat their opponents and survive in some of the harshest climates known to man. Skyr is full of protein, flavor, and tradition. This is why the world’s strongest man, Hafthor Bjornsson, and Terry Crews both eat it to supplement their workout regiments. So Unnar Beck Danielsson partnered with Hafthor, Terry, and Dylan Sprouse to introduce Thor’s Skyr to the rest of the world. While this may seem like a random collection of celebrities, they’re all very much in touch with the Icelandic culture, and funny enough, Terry actually means Thor in the old Norse language. In today’s episode we chat with the cofounder of Thor’s Skyr, Unnar, about:
why going into Walmart was a mistake
The decision to make Terry Crews a founder instead of an ambassador
How he honed his salesmanship by convincing diners in his restaurant to try fermented shark
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