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Treść dostarczona przez Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Treść dostarczona przez Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Wrong Term Memory is a podcast from Glasgow hosted by Jack and Colin. Get bonus content on Patreon
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Treść dostarczona przez Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jack Shaw & Colin McMillan, Jack Shaw, and Colin McMillan lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Wrong Term Memory is a podcast from Glasgow hosted by Jack and Colin. Get bonus content on Patreon
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Wrong Term Memory
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Called them back after 6 missed calls. Spoke to three lovely fellas. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Little bit of context. This guy called me twice before this call and was super excited up until I told him my account number was 12345678. He called back and told me he got cut off. This is the third call about an hour later. The first few minutes are missing because I had to get the iPad to record it. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
The lads chat about their recent tv and movie habits before discussing more nonsense and strange things they have read on the internet this week. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Why did Josh Seiter do what he did? Jack has always read Josh being described as a ' former Bachelorette star ’ and always thought this was a little unfair: who is he? Is he "an attention seeking troll who is mocking trans people. All he has ever done has been to get attention and make money off of it"? Or, is there more to the man? Listen to the conversation, now! Further notes The sex offender (Adam Graham) was said to have been given an apology after being called 'son' by a female prison officer. Adam Graham claims prison staff treat trans women 'like men'. In October 2022, a Freedom of Information request obtained by The Times showed that Cornton Vale had a transgender prison population of 16, half of whom had begun the transitioning process following their conviction. At one point, that population included Katie Dolatowski, a convicted child-sex offender who spent time there in 2022 after breaching a restriction of liberty order. Gender Recognition Reform (Scotland) Bill Key changes include removing the requirement for a medical diagnosis, instead allowing individuals to self-declare their gender. Applicants would need to meet criteria around residency and age, with the minimum age for application being lowered from 18 to 16. The bill also shortens the required time that individuals must live in their acquired gender to three months (or six months for 16- and 17-year-olds), followed by a three-month reflection period to ensure the decision is made with due consideration. The Edinburgh Rape Crisis Centre ERCC's trans-inclusionary policy led to J. K. Rowling establishing Beira's Place, a support and counselling service for women who are survivors of sexual violence in Edinburgh which does not employ or serve transgender women. Mridul Machindra Wadhwa (born 1978, a transgender woman) is an Indian-born Scottish women's rights and anti-domestic violence campaigner. She is also a trans-activist. She previously served as Chief Executive Officer of Edinburgh Rape Crisis Centre. In September 2024, Wadhwa resigned from the ERCC following a review commissioned by Rape Crisis Scotland. The review found 93 percent of survivors felt hopeful about their future after their time with the ERCC. It noted only 2 instances of survivors avoiding the ERCC as a result of their policies In May 2024, an employment tribunal gave a decision in favour of Roz Adams, who was constructively dismissed by Edinburgh Rape Crisis Centre. The tribunal found Adams, who identifies as a "sex realist", had been unfairly targeted due to her gender-critical belief that service users should be able to specify the sex of their support staff. The Cass Report Evidence on puberty blockers : The report found that the evidence on puberty blockers is insufficient, but also acknowledges their efficacy for some trans young people. The report recommends more evidence be gathered through compulsory medical trials. Long-term outcomes : The report found that there is no good evidence on the long-term outcomes of interventions to manage gender-related distress. Clinical care : The report recommends that children and young people with gender incongruence or dysphoria receive the same standards of clinical care, assessment, and treatment. Quality improvement and research infrastructure : The report recommends quality improvement and research infrastructure to strengthen the evidence base underpinning care. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
Jack and Colin are here with the usual nonsense and unprepared podcasting. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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1 What was Trending on Google in the Year 2000 - Part 2 40:21
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Another suggestion from Andy, who again joins us to look at the Google trends of the year 2000! In Part 2 we look at Napster Big Brother The Sims WWF Sydney Olympics Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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1 What was Trending on Google in the Year 2000 - Part 1 44:48
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Another suggestion from Andy, who again joins us to look at the Google trends of the year 2000! In Part 1 we look at Pokemon Dragon Ball Eminem Christina Aguilera Britney Spears We also say probably libellous stuff about P Diddy. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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Wrong Term Memory
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If you enjoy Andy or Aliens check him out - https://thatufopodcast.com/ Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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1 Active and Recent Serial Killers, Fesshole and Today I Learned... 36:35
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Jack and Colin look into the most active serial killers of the last few years as well as some of the ones still at large. Also time for some Fesshole and random stuff. This is a drop to get you all excited and that.. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
Jack and Colin sat down about about three months ago on Patreon and had a catch up on what's been going on in life, and feeling old. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Come join the fun https://www.patreon.com/wrongtermmemory Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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Wrong Term Memory
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1 Wee neds on electric scooters with Andy from That UFO Podcast 29:06
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Jack and Andy from That UFO Podcast answer some of your questions. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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1 #NazcaMummies and Blockbuster Video with Andy from That UFO Podcast 1:02:52
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Andy from That UFO Podcast joins Jack to talk about stuff. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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1 Donald Trump's Favourite Conspiracy Theories 38:00
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Colin and Jack discuss a list of conspiracy theories promoted by Donald Trump . Send us a DM or email hello@wrongtermmemory.com if you want a chance to win a couple of tickets to see Darren Connell 's live stand-up night, Just One More Laugh, at Club 45 @Blackfriars in Glasgow on Wednesday 29 May. Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.…
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From the article: 15 Glasgow Urban Legends Support Wrong Term Memory on Patreon Produced by Jack Shaw and Colin McMillan Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
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