Market Research & Innovation Roundtable | Ep #55
Manage episode 297503676 series 2926194
Guests: Joe Skeel, Executive Director of the Indiana State Bar Association, Stephanie Mercado, CEO of the National Association of Healthcare Quality and Jackie Davis of Loyalty Research Center.
Market research can help your board envision the future, determine where to focus and prioritize, and guide conversations and planning.
It can also help you develop the relationships you have with your members - growing engagement, satisfaction, and top-line revenue.
We're sharing conversation and case studies to illustrate the challenges and successes of associations who are using market research to develop strategy.
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