Episode 268: Boost Your Gym’s Sales Success with A Few Simple Questions

fitSpot Guru

What We Cover In This Episode:

• Tips for uncovering and understanding your potential clients “why” [4:59]

• How identify past challenges that your potential clients have had can be a big help in identifying their expectations [5:53]

• The way that highlighting your studio’s unique benefits can boost your sales success [7:13]

• Why active listening is crucial for discovering nuggets of information and past experiences [9:53]

• The key reasons you need to confirm you and your potential clients are on the same page [10:24]

• How you can incorporate testimonials in this process [10:55]

• A reminder to make sure your follow up is personalized [12:42]

Quotes:

“I want you to re-frame your sales conversations as if you're a doctor trying to help someone with a diagnosis or you are a consultant trying to help somebody with their problems, and that is going to lead to a more meaningful conversation.” [Nick, 4:11]

“It is really important to uncover this person’s journey and why they are in there, because you want to make sure it is a good fit for you, and assuming it's a good fit for you, you want to identify how your studio can overcome these past challenges.” [Nick, 6:40]

“When you really humanize the situation and show that you were listening to them, they are more likely to give you an answer and I can't iterate enough that yes’s are great, but sometimes I would rather have a fast no then having to pull their teeth to get a yes.” [Nick, 13:46]

LINKS:

Episode 159: Industry Tea with Partner Niki Riga - How to Close Sales

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