[SpotOn Series] Growing and Evolving a Deli Brand With Peter Boniface of Yampa Sandwich Company

Top Business Leaders Show

Peter Boniface is the Owner and Co-founder of Yampa Sandwich Company. He grew up in Sandwich, Massachusetts, where he learned how to cook and blend flavors from his mother. He started in the restaurant business in 1983 and moved to Steamboat Springs, Colorado in 1991 with the intention of being a ski bum. Seeing the need for a local quality delicatessen, Peter and David Pepin opened the first Yampa Sandwich Company in 1999.

In this episode…

While customers frequent their favorite restaurants for the food and atmosphere, they are usually unaware of how the brand evolved to its current state. Many restaurants have unique origin stories, starting out as mere fractions of what they are now.

With six Colorado locations and one in Wyoming — Yampa Sandwich Company is one brand with a tremendous origin story. According to Peter Boniface, one of the restaurant’s founders, the brand’s original purpose was to provide sandwiches for rafting guides in Steamboat, Colorado while operating under the name Backcountry Provisions. There was such a demand and appreciation for the food and service that they ended up opening a sandwich shop and then expanding to Jackson, WY, and Fort Collins, CO. The store in Fort Collins struggled, Peter says, because customers primarily thought the brand rented out snowshoes. As a result, the restaurant’s name changed to Yampa Sandwich Company.

On this episode of the Top Business Leaders Show, Peter Boniface, Owner and Founder of Yampa Sandwich Company, joins Rise25’s Chad Franzen to discuss the fascinating evolution of Yampa Sandwich Company. He talks about why he opened a restaurant after moving to Colorado to be a ski bum, the original purpose for the brand and why its name changed, and why customers keep coming back to Yampa Sandwich Company.