Building the JYM Brand with Dr. Jim Stoppani
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Episode 7: Building the JYM Brand with Dr. Jim Stoppani
In this episode, Mike McErlane spends some facetime with Dr. Jim Stoppani to discuss how they built the JYM Brand. Stemming from the golden era of fitness publishing at Muscle & Fitness Magazine combined with a responsibility to educate those who are willing to listen, Dr. Stoppani forever changed the direction of the supplement industry.
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