Catherine Johnstone, CEO of Royal Voluntary Service: Launching a Volunteering Marketplace and Civic Engagement

Do One Better with Alberto Lidji in Philanthropy, Sustainability and Social Entrepreneurship

Catherine Johnstone, CEO of Royal Voluntary Service (RVS), provides a compelling and thoughtful analysis of the evolving role of volunteering in society, highlighting the ambitious initiatives and rich legacy of the RVS.

The organisation, with a history dating back to World War II, has played a pivotal role in mobilising citizens to take active roles in their communities. From backfilling roles on the home front during the war to feeding the nation and building community resilience through Meals on Wheels and social welfare programs, RVS has continually adapted to meet the needs of the times.

Johnstone delves into the organisation's efforts to modernise, not only through its services but also through its use of technology. A striking example of this innovation is the virtual village hall, an online platform where 60,000 users engage in activities such as yoga, book discussions, and social interaction. This platform is a testament to RVS's ability to leverage digital spaces to foster community and connection. More impressively, the organisation managed to mobilise over a million volunteers during the pandemic, providing crucial services such as helping vulnerable individuals access medical appointments and medications. This period, according to Johnstone, was one of the most exhilarating and challenging in her career, where RVS demonstrated the power of civic mobilisation at scale.

The discussion also highlights the disruption caused by the pandemic, which revealed the UK’s deep well of volunteering potential. Johnstone discusses how pre-pandemic notions of volunteering often centred on older, wealthier demographics with time to spare, limiting broader participation. During the COVID-19 crisis, the surge of 12.4 million people volunteering in various capacities — from mutual aid groups to vaccine centres — demonstrated that the desire to contribute is widespread across all age groups and backgrounds. This shift, Johnstone suggests, presents an opportunity to rethink how volunteering is structured, making it more accessible, flexible, and suited to modern lifestyles.

Looking forward, one of the most exciting projects discussed is the upcoming launch of a "volunteering marketplace" in early 2025. This marketplace aims to create a frictionless, collaborative space where individuals can easily volunteer across organisations, with streamlined processes for background checks, training, and onboarding. Johnstone emphasises the need for a system where volunteers can move seamlessly between roles, with trust and transparency between organisations. This initiative seeks to expand the scope of volunteering, making it easier for people of all ages and backgrounds to get involved, whether through in-person roles or remote opportunities.

Johnstone also addresses the challenges of the current volunteering infrastructure, which is often underfunded and inconsistent across regions, particularly in areas that need it the most. She argues for the necessity of local and national collaboration and underscores how digital tools can play a critical role in making volunteering more universal and accessible.

The volunteering marketplace will not only cater to traditional charities but will also be designed to integrate with the public sector and businesses, aligning with corporate social responsibility goals. This marketplace, Johnstone explains, is part of a broader strategy to make civic engagement and active citizenship an integral part of British life. By facilitating the participation of businesses and individuals alike, the marketplace will enable more people to contribute in ways that are meaningful and impactful, reflecting the reality that people are not just workers or volunteers on certain days — they are citizens every day.

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