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The Trust Recession
Manage episode 433036162 series 3390563
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In this episode of the Marketing 4 Business Podcast, Scott discusses the critical issue of the trust recession, highlighting how trust in institutions is at an all-time low. He emphasises the importance of building personal relationships and leveraging user-generated content to enhance credibility. Scott provides actionable tips on content marketing, community engagement, and developing loyalty programmes to help businesses navigate these challenging times and build trust with their audience.
Tune in to learn how to implement these strategies and ensure your business thrives despite the decline in trust. Embrace transparency and consistency to drive success and build lasting relationships with your customers.
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