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Is PR really needed? with Alessandra Pollina, Founder of Quotable Media
Manage episode 404201343 series 3397756
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Can PR really make that big of a difference for my company?
Alessandra Pollina, Founder of Quotable Media, joins me, Shay Wheat, on the latest episode of Creating Powerful Impact to share exactly why we need public relations, even if we are doing it ourselves.
Alessandra shares the number one reason you need PR is to get in front of more people. You are giving this new audience a deep dive into who you are and what sets you apart when you appear on TV, in magazines, on podcasts, and the radio.
Not only are you increasing your visibility but also your authority. The long time listeners or readers of media trust the hosts and know if they recommend someone, they are trusted. You have already bypassed a step in creating trust by gaining the trust of the host!
We all want content that can be repurposed and PR is no different! Highlight your media on your website. Show off your TV spots when you are looking for your next gig! PR can only help you grow and scale your business.
Listen to the full episode to hear Alessandra's tips and why right now is a great time for small businesses to be using PR.
Key Moments:
6:00 How to best build your PR
11:00 Are magazines still a thing?
14:50 Grow your business with PR
17:00 Now how do I pitch myself?
Alessandra Pollina is the founder and owner of Quotable Media Co., a PR agency and media company that celebrated 10 years in business in 2022. She attended Boston University’s College of Communication where she obtained a Bachelor of Science in Communications with a focus on public relations, and a minor in anthropology. Throughout her college years she held many internships in the PR field at some of the best agencies in Boston. This vast array of experiences became the foundation of her PR career and positioned her to launch her own company, a full-service boutique PR and marketing agency, in 2012 at just 23 years old.
Connect with Alessandra: quotablemediaco.com
Subscription to Quotable Magazine: https://quotablemediaco.com/quotable-magazine/
Connect with Shay Wheat https://graceandeaseproductions.com/
Would you make a great guest on Creating Powerful Impact, or do you know someone who would be?
Apply Here https://graceandeaseproductions.com/podcast/guest-booking/
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