99. Crushing Influencer Marketing On Amazon w/ Rob Schab

The Brand Builder Show

Driving external traffic to your Amazon product listings can be a big boost to rankings and sales. One of the best ways to drive that traffic is by partnering with influencers and content creators.

However, the tech to support this marketing channel on Amazon has been seriously lagging… until now. In this episode, we’re joined by Rob Schab from Levanta, a platform dedicated to helping Amazon sellers succeed with influencer marketing. We discuss best practices and growth strategies to help you implement this lucrative traffic source.

Try Levanta: https://levanta.io/ Connect with Rob: https://www.linkedin.com/in/rob-schab/ Get our weekly eCom Memo: https://brandbuilderuni.com/newsletter

Talking Points

• 00:00 - Introduction to Guest: Rob Schab
• 01:08 - Rob's Background
• 03:32 - Key Elements of a Successful Influencer Marketing Strategy for Amazon Sellers
• 05:50 - Challenges Faced by Amazon Sellers in Adopting New Marketing Strategies
• 07:53 - Where to Find Influencers for Driving Amazon Traffic
• 10:50 - Assessing If Influencer Marketing Fits Your Brand and Strategies for Standing Out
• 13:17 - Product Seeding: Does It Still Work?
• 14:28 - Addressing Pain Points in Influencer Marketing with Levanta
• 16:54 - Working Dynamics Between Brands and Influencers through Levanta
• 20:19 - Determining Compensation Thresholds for Influencers
• 23:20 - Future Plans and Developments for Levanta
• 24:27 - Brand's Role in Creative Relationships with Influencers
• 27:23 - Additional Insights for Driving Influencer Traffic
• 29:01 - Importance of Regular Communication with Influencers
• 30:23 - Where to Learn More About Rob and Levanta