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How Does Consumer Psychology Impact the Digital Experience? With Guest Jon MacDonald
Manage episode 420772699 series 3452347
Treść dostarczona przez Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Erik Christiansen, CEO & Co-Founder of Justuno, Erik Christiansen, CEO, and Co-Founder of Justuno lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
In this episode of "The Conversion Show" podcast, Erik Christiansen welcomes back Jon MacDonald, President & Founder of the good, and author of "Behind the Click". Erik and Jon delve into consumer psychology and the psychological principles that shape our online decisions and how they impact a company's digital presence. They also discuss the digital customer journey and the importance of understanding customer needs and decision-making processes to improve conversion rates, retention, and trust. Jon also offered a discount code for the e-book version of "Behind The Click," and shares key takeaways for busy readers.
Erik an Jon discuss:
- Understanding the customer's mindset at each phase of the buying life cycle.
- Decision fatigue and the critical role of simplifying the purchasing process.
- Building trust and ensuring customer retention through the post-purchase experience.
- Challenges of personalization and the power of segmentation and automation.
Host: Erik Christiansen, CEO of Justuno
Guest: Jon MacDonald, President & Founder of the good
Transcript
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