Listening to Dollars & Data is an investment in your business. Learn how to engage with customers in ways you’ve never imagined before. Collect data to make better decisions. Utilize smart technology to add value to your business. With engaging stories and understandable explanations, you’ll learn how to use “smart” technology to bring in the Dollars & Data that have a major impact on your bottom line. William Cole Smith has been on the leading edge of smart tech and technology-focused marketing for 30 years. He’s sharing the tools, the tech, and the techniques he uses with companies like the Texas Rangers, Lumen, HP, Dulles Airport, and thousands of small, medium, and franchise businesses. Some of his projects get more views in a day than top TikTokers get in a month. If you’re ready to learn how the latest technology can engage with your customers and grow your business – Cole’s here to give you the data, and show you how to turn it into dollars.