The Evolution of Podcasting: From Audio to AI and Video

Digital Coffee: Marketing Brew

🚀 Ready to revolutionize your podcast strategy? 🚀

✅ Discover why podcasting needs its own PR reboot with Brett Deister and Megan Dougherty.

✅ Learn how humanizing your content could be your next big move!

✅ From metrics that matter to AI ethics, they cover it all on this episode of Digital Coffee: Marketing Brew.

✅ Tune in now to uncover the secrets of podcasting success!

Don't miss out on valuable insights and expert advice! 🎧

3 Fun Facts

1. Megan Dougherty has a passion for cheap coffee.

2. Megan Dougherty made a Star Trek reference about the "prime directive" in the context of ethical podcasting.

3. Despite rebranding efforts, Twitter is still widely recognized and referred to by its original name.

Timestamps:

00:00 Co-founded podcast agency, leverage podcasts for businesses.

04:35 Podcasting rapidly evolving, gaining mainstream acceptance.

08:35 Podcast sponsorships: important for building audience.

11:11 Test and refine landing page for success.

14:48 Focus on good quality audio for podcasts.

17:17 Companies face cost challenges; prioritize quality. AI evolving.

22:13 Ensure podcast availability on key listening platforms.

24:07 Podcast listeners' behavior shift drives business value.

27:44 Podcasting needs human-focused PR for reestablishment.

32:16 Prediction: More video and audio podcasts ahead.

35:26 Consider business impact when evaluating podcasting.

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