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Skills to look for in a PR advisor: a conversation with Strahan Wallis
Manage episode 436391229 series 3508850
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Whether you're on a board or executive team, having a senior PR advisor by your side is a huge advantage when formulating business strategy, managing risk, working proactively to enhance reputation or tackling a crisis.
But what are the skills you should look for in that senior PR advisor?
In the conclusion of our two-part conversation with PR industry leader, Strahan Wallis of Wallis&Co, we talk about 5 essential skills and character traits the best PR advisors embody:
- They are educated and trained in the communications professional and have proven experience in public relations.
- They understand how reputation impacts your organisation's license to operate.
- They are tuned into the wider environment - your industry, public perceptions, social trends, international impacts and more.
- They are committed to ethical practice.
- They are not driven by ego, are a good listener and willing to work on a team of skilled leaders to develop the best communications solution.
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